Snapchat Brings Its Snap Camera to MacOS and Windows 10 to Integrate with Twitch and Other Apps

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Snapchat Brings Its Snap Camera to MacOS and Windows 10 to Integrate with Twitch and Other Apps

Source: https://snapcamera.snapchat.com/

Finally, Snap Camera is now available on Windows 10 and MacOS. However, the camera is not similar to iOS and Android cameras. Rather, this latest application aims to integrate custom lenses with video conferencing tools and apps, such as Twitch, Skype and YouTube, as well as Zoom.

This Mac and Windows software brings AR effects to various video streaming services and calling tools. You can choose it as a camera output when using Google Hangouts, Zoom, YouTube and others. You can also apply it to Facebook Live and other browser-based applications so you can explore its AR face filters. Because it has Twitch extension, streamers can activate various masks using hotkeys.

After downloading the desktop version of Snap Camera, you can utilize its Lens Explorer to find camera effects and who made them. You can also Star your favorites so you can easily access them. There is also a tab that allows you to view your recently used Lenses.

This free application is made for the desktop. It aims to encourage everyone to use it and experience how Lenses work while utilizing a computer.

Do you need a Snapchat account to download it?

You can download the app without having a Snapchat account. The installation process does not require a login. Twitch viewers can also unlock special lenses by scanning the QR codes.

Snapchat on Desktop

In January, Snap introduced Snapchat for desktop through its embeddable content. But it targeted newsrooms that wished to showcase citizen journalism on their websites.

With the latest announcement, Snapchat content creation escaped the mobile platform. But the Snap Camera for desktop lacks an interface of its own. In that case, it does not work like a Photo Booth where you can record videos or capture photos using your webcam and share those images.

However, Snapchat’s goal is not to compete in that field. Rather, it simply wants to offer its Community Lenses to the apps you are using.

But you cannot use Snap Camera on FaceTime.

Twitch Users

Snap introduced this integration at TwitchCon. The custom integration for Twitch can help you add and switch lenses while you stream. When fans see lenses on broadcasts, they can unlock them by scanning QR codes or Snapcodes. They can also subscribe directly to Twitch channels through a call to action that appears next to the code. Once subscribed, the broadcaster will give the subscribers an additional lens as part of thanking them.

This desktop camera announcement came a day after releasing its recent earnings report. The company stated that it lost two million users in the past quarter. Snap struggles to explore new ways to grow its business after its rival, Facebook, cloned its Stories feature that negatively affected Snap’s momentum.

However, the app is still popular among teenagers and young adults. In fact, it recorded 186 million users a day. It is no wonder Snap partnered with Twitch that replaces traditional TV broadcasts for young gamers. As broadcasters can assign lenses to hotkeys, they can go back and forth quickly. The lenses can help in vivifying broadcasts.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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