Snapchat bows to popular demand—replaces redesign with another redesign

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Credit: http://www.businessinsider.com/snapchat-venice-headquarters-risk-to-employee-morale-2017-2?IR=T

Snapchat is rolling out a redesign to replace the controversial redesign it rolled out not quite long ago. Recall that the redesign caused so much uproar among Snapchat users that thousands of people signed petitions on change.org to have it reversed. At the last count, over 1.2 million people had signed to have the new design ditched. The target according to the site is 1.5 million, but that may no longer be necessary since the company is reportedly rolling out a new redesign.

Per The Washington Post, Snapchat has began rolling out another round of design specifically to iPhone users. Some users started seeing the change as early as last Thursday, and it is expected that more people will also be able to access the latest redesign pretty soon.

According to the report, the new redesign separates the popular stories feature from messages and “sorts chats, pictures and videos from friends in reverse chronological order.” What that means is that Snapchat is reverting to the old order. Stories from friends is also being moved to the right side of the app, but they will remain separate from content created by brands.

Hopefully these new changes appease angry users and help improve the app’s stagnated userbase.

In his earnings note to Snap investors last November, CEO Evan Spiegel said:

One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business.

Snapchat users especially in the UK, Canada and Australia kicked against the app’s new redesign. No fewer than 83 percent of users who reviewed the app on the App Store have given it thumbs down.

The major complaint was that feeds were no longer chronological and were confusing. Some users went as far as contacting Snapchat support on Twitter to express their frustration at the new design. Their demands were quite clear—they all wanted Snapchat to revert to status que. Unfortunately, though, the Snapchat Twitter page didn’t provide any succor to users—informing one in particular that “it’s not possible to revert to a previous version of Snapchat…

A breakdown of the stats shows that only a paltry 17 percent, or 391 of the reviews, give it three to five stars—that’s damning to put it mildly. Users are annoyed that Stories from friends who follow them back are now disjointed through the inbox with messages threads in between. This is contrary to situation where they are all laid out in one place.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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