Snapchat is going ahead with plans to roll out its redesigned app that generated mixed reactions from users when the idea was first mooted. Hundreds of thousands of Snapchat users expressed their displeasure about the new design of the Android app, which many claimed was too buggy and complex. However, the company in its Q1 2019 earnings report released during the week announced that a public testing of the app had begun.
Snap announced that the new Android app redesign has seen a 20 percent reduction in the average time it takes to open the app:
“We began to roll out our new Android application and early test results are promising, especially on less performant devices, including a 20% reduction in the average time it takes to open Snapchat.”
That said, the company seems to be optimistic about the current year, and does not expect a decline in its daily active users in Q1 2019. “While we are not going to give specific guidance on daily active users, we are cautiously optimistic and we do not foresee a sequential decline in daily active users in Q1 2019,” Interim Chief Financial Officer Lara Sweet per TechCrunch.
No fewer than 83 percent of users who reviewed the Snapchat app on the App Store in 2018 when the redesign was first pushed out gave it thumbs down. Apparently, users were not happy the way things turned out—with many of them complaining that the feeds were no longer chronological and are confusing.
So angry were many of the users that some of them resorted to contacting Snapchat support on Twitter to express their frustration at the new design. Their demands were quite clear—they wanted Snapchat to revert to status que. Unfortunately, though, the Snapchat Twitter page did not offer any succor to users at the time—informing one in particular that “it’s not possible to revert to a previous version of Snapchat…”
The stats show that that only a paltry 17 percent, or 391 of the reviews, gave it three to five stars—that’s damning to put it mildly. Apparently, Snapchat users were annoyed that Stories from friends who follow them back were disjointed through the inbox with messages threads in between. This was contrary to situation where they were all laid out in one place.
Bowing to popular demand, Snapchat rolled out a redesign to replace the controversial redesign. The roll out was basically to iPhone users—explaining the possible reason why the iOS version of the app is doing significantly better than the Android version.
The new redesign separates the popular stories feature from messages and “sorts chats, pictures and videos from friends in reverse chronological order.” What that means is that Snapchat is reverting to the old order. Stories from friends is also being moved to the right side of the app, but they will remain separate from content created by brands.