Snapchat just introduced new lenses and they are made for your feline friend. Believe it or not, you can now use cat lenses.
Last year, the social media app added a new functionality that could identify things in the photos to accompany your posts. It can recognize any objects in the images, such as food, sports, and pets. This new functionality is an extension of the app’s current smart filters.
Before, the lenses could only detect human faces. With this recent update, you could make it work on your feline friend. For whatever reason, the social media app chose cat lenses. In a sample, the app showcased a few filters in action.
But the announcement was met with objections from those who own a dog.
Currently, there are three cat lenses available. To mark this launch, the app changed its logo and made it to a ghost cat.
This week, this social network launched a new series of original video shows in its latest attempt to enhance growth. These shows were revealed under the company’s Snap Original brand. They include thriller, comedy, and docuseries.
What are Snapchat Lenses and How to Use them in Marketing?
Snapchat lenses utilize your camera and AR to show that your head is a taco, for instance. You can access them by switching to the outward facing camera.
One of the reasons Snapchat Lenses work is that they are fun. Not all ads will make you have a fun time with them. While the users are having fun, they become brand ambassadors, instantly, when they send their photos with your brand lenses on their face.
Then again, Snapchat Lenses are still challenging to use when marketing your brand. Keep in mind that not all Lenses went viral. Only a few of them picked up. Because more and more brands are using them, some people might get burnout.
Snapchat experimented and tried where other social networks failed. That is, it created a mobile ad format that utilizes features of a smartphone.
The ability to identify the objects in a photo could affect the advertising business of the said social media. Brands could easily target individuals based on the photos they capture, rather than targeting a set of interests.
In many photo-sharing apps, object recognition has become a standard. These apps would include Google Photos, Prime Photos, and Apple’s Photos. However, these apps utilize the said technology to surface images of nature, instead of suggesting ways to enhance the photos with decorations.
On Snapchat, you can find a variety of sponsored filters and lenses. For your marketing campaign, it can be difficult to find out what ad format to use for your brand’s needs. That said, it is vital to weigh your options carefully.
But the easiest option is the geofilter. It offers great results and it suits any kind of business. The development time was significantly less. The face lenses are also ideal. This feature is also effective. If you use Snapchat Lenses properly, they can garner millions of views. The reason for this is that face lenses have the tendency to go viral.