You could turn your face into dogs. Thanks to Snapchat lenses. But what if you want to transform your dog’s face into something goofy? Well, Snapchat has thought about it and it released Snapchat dog lenses specifically for dogs’ faces.
Lenses are popular among users. They are probably the reasons users fell in love with this app.
Users might love this app more when they try using dog lenses. You can take photos of your pup and use dog lenses to turn its face into something hilarious.
These additional lenses are undoubtedly appealing. However, it is not the app’s first endeavor in the pet market. A couple of months ago, the company also published cat lenses.
Based on its promotional video, you will only find quite a handful of filters for your pooches. But the company is said producing more lenses.
Computer Vision Technology
These pet filters are a way for the company to fulfill its promise to develop computer vision technology that it put together in the app last year.
The technology allows the app to identify various objects in a photo. Once it recognizes the objects, it showcases appropriate stickers to make the photo more interesting. The stickers show up automatically when it locks on to the content of the photo.
Thus, having a picture of your pet could generate a sticker that might show words, such as “It’s a party.”
It was two years ago when the company added World Lenses. They are augmented reality elements that you can add to any scene you have captured using your phone camera.
When the company announced the lenses, it did not use “AR” or “Augmented Reality.” Rather, it chose to use 3D experiences in painting the world.
Snapchat lenses are said to be a more impressive type of AR. They do not require QR codes or markers.
If you don’t like Snapchat dog or cat lenses, the app has other ways to entice you to use it. Recently, it released Snapchat Challenges.
This feature utilizes custom Lenses to challenge other users in their snaps. In there, users will be given a task on camera. For instance, you can ask users to lip-sync to a certain song.
Users can share the challenge snap and add those snaps featured in a story for the said challenge.
This feature is made to inspire users’ creativity, as well as self-expression. The challenges are tied to some events.
Furthermore, this new feature has a similar thread to the games you find in the app’s camera.
Earlier this spring, the company launched Snappables. This feature was the first interactive use of the app’s augmented lenses in the social network. It also introduced virtual sets for original shows.
These updates came as the app grappling to grow its user base. The app wants to attract other demographics, besides teenagers and young adults. The redesign did not help draw in new users. In fact, users censured it resulting in its stock prices to drop.