Smartphone As Second Screen: Distraction or Aid
With so many advancements in technology, most TV watchers are using other devices while their favorite shows are playing. There are many different activities that people do while watching TV, ranging from checking emails, to texting friends and family, to looking up information about the show or commercial they are currently watching.
Today, nearly 60 percent of second screen users report a decrease in awareness about what is currently playing on the TV. Advertisers take advantage of this viewer pattern by putting more of their budget towards online marketing opportunities. Interestingly as well, TV show creators and producers also notice an increase in conversations about the TV programming when people use second screens. This increase in conversation about TV programming can be attributed to the viewers using second screens talking to their friends or others online about the content.
The main reasons behind people using a second screen while they are watching TV could be because:
- They are looking to fill their time during the commercials.
- The given TV program they are watching isn’t interesting enough to hold their attention.
- They like to use TV as a background noise when they want to multitask on electronic devices such as smart phones.
In the light of smart phone usage, smart phone companies are offering a multitude of advanced yet user friendly features to attract smart phone users. Not only that, companies also keep enhancing their smart phone features and then enable their advanced smart phones to be used via ultra fast networks. For instance, the latest iPhone from Apple (i.e. iPhone 5c) is being offered via T-Mobile’s ultrafast LTE network . Hence, availability of advanced user friendly smart phones coupled with ultrafast networks provides TV viewers an ideal setting to use a second screen.
Read on to learn more about second screen users and some interesting findings why they’re viewing more than one screen.