Small- and medium-sized businesses (SMB) worldwide are slowly adopting social media as a valuable addition to their marketing campaigns.
Website SocialMediopolis, designed for social media marketing and marketers, has conducted a new survey that found the rapid growth in membership of social networking and micro-blogging sites is driving SMBs to embrace it on their social media marketing programs.
Michael Crosson, publisher of SocialMediopolis, says that most people consider the main consumer marketers as the drivers of growth of social media, such as Facebook, Twitter, Google+, YouTube, Pinterest, and other platforms, but the truth is that SMBs are now effectively rolling out social media marketing programs.
Crosson adds that one of the main drivers of this growth is LinkedIn, the social network for professionals that recently passed the 200 million mark in registered members.
Social Media Marketing has a LinkedIn group that continuous to pull in major companies during the past year, and they have taken advantage of social media outside of Facebook and Twitter, with strong growth in Google+ Instagram, Pinterest, and Tumblr, says Crosson.
The study found that 65.7 percent of responses came from the U.S. and 34.3 percent for the all other countries combined.
It highlighted that owners, independent consultants, startups, and small businesses (up to 100 employees) cover the most volume of responses, at 80.4 percent, and medium- to large-sized businesses (more than 100 employees) make up the rest.
Responses for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram were fairly even, but MySpace still fell behind at 4 percent.
SocialMediopolis’ survey also found that 54.7 percent are key decision makers, whereas the rest took care of purchases by submitting to their boss for approval, went through a voting process, or go through a corporate procurement.
According to Crosson, the survey’s results paint a good picture on where the global playing field of social media stands now.
He notes that members of the Social Media Marketing group on LinkedIn, now with more than half a million members, took part in the survey.
Social Media Marketing grows by more than 1,100 members daily on average, all polled every year, adds Crosson.
Established in March 2008, the third-largest LinkedIn group is a global community designed for social media marketing and marketers and is connected with SocialMediopolis.com, created in 2011.
The combined figure for both properties reaches more than 600,000 active members, the world’s largest social media marketing community.
The whole survey is available through this link.