A new study from Experian Hitwise, a leading provider of global online competitive intelligence data, shows that Singapore is first on the short list of the 8 countries that get on Facebook the most.
The Experian study found that Singaporeans spent an average of 38 minutes and 46 seconds on Facebook every time they log on, while people spent an 30 minutes and 31 seconds for every Facebook session, Australia was third at 26 minutes and 27 seconds, United Kingdom fourth at 25 minutes 33 seconds, and America, the land which spins the social media creations the world is coming to love, came in fifth place in the survey with users, on average, spending 20 minutes and 46 seconds on Facebook. France, India, and Brazil followed.
Facebook captured the most visits (91pc) to any one social networking site in America during the month of August, and although Twitter came in second, it was a very, very long distance second, attracting just 1.9 pc of visits made to social networking sites. San Francisco based Tagged.com, which launched in 2004 as social networking website for teenagers only, overtook MySpace to claim the third position in the social networking website pecking order, with 1.04pc of all visits.
Tagged in October 2006 went from being an under 18 only crowd and opened to all users, and its home page now promotes itself as a social networking website that is “Different” and where “we make it easy to meet new people through social games, friend suggestions, browsing profiles, group interests, and much more.”
Experian’s Jim Hodgkins explains it is important and necessary for a brand to understand how long people from different countries around the world spend on Facebook. Hodgkins, who is executive vice president of global marketing services, explained while in emerging markets like India and Brazil, session times are shorter because users don’t have as many friends, and have not perhaps, joined any groups.
“However, that doesn’t mean brands should ignore Facebook in those countries – with market share for Facebook in India increasing by 88 percent year-on-year and 16 percent in Brazil year on year, its influence and dominance is only set to grow” Hodgkins said.
Social networking websites in Brazil claimed the most visits at 18.9 percent and in the U.S. 15.4pc of all visits went to social networks.