Google announced a search algorithm update on September 26, the eve of their 15th birthday. As Internet marketing continues to expand as one of the most important facets in any advertising campaign, businesses around the world are wondering if the update will help or hurt their business.
A “search algorithm” is a term for the method Google uses to sort through billions of websites and the content embedded in webpages.
Google said the search algorithm updated, dubbed as “Hummingbird,” was made in an attempt to listen to the needs of its users, return better results, and improve overall experience.
As more users of smartphones and tablets make the most of the hands-free ability provided by voice search, they keep requesting more features from their favorite search engine.
As compounded searches ask more resources from Google Search, the company said it had to update the algorithm to help understand what users want to see in results pages based on several facets.
The universal behavior wherein Google searches through the Web will not change, but the results returned will be changed to match what the company thinks is most suitable for a better user experience.
For online businesses and the future of online marketing, Hummingbird does not necessarily mean a major revamp from previous updates.
The previous Panda and Penguin updates educated the online community about proper online marketing: websites have to continue generating high quality content to cater to the needs of their audience in order to gain organic traffic without difficulty.
The Hummingbird update is the reasonable step to isolate top content from the pool of unwanted material across the web, at least according to Google. It will emphasize keyword matching and understanding the content that users wish to obtain in search engine results pages or SERPs.
Amid the search algorithm update, businesses have to emphasize an online marketing strategy that conveys a clear message, with the pure intention to inform Internet users.
Each online and offline business has a target audience, but not all entrepreneurs have a good grasp on the needs of prospective clients and customers.
Companies that focus on the needs of users and generate content to satisfy those needs will find the most success at some point.
A visually appealing website is not enough for people to continue returning, so businesses have to always keep ahead of the competition by making the most of all the marketing benefits that online platforms have to offer.
Website design, blogs, social media presence, and so on – all of these are initiatives that work together to help businesses become industry leaders.
Businesses have to take a page from what Google said and streamline online content with their brand and industry.
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