As a webmaster, one of the toughest challenges is to get traffic to your site. You can pay for PPC advertising, but people are becoming more reluctant to click on paid links. Increasing organic search traffic is a far better plan, but it comes with challenges of its own.
In the infographic below, you will learn some great tips on increasing your organic traffic. These are based on actual statistical data and not just the musings of a blogger.
Aside from these tips, the best possible thing that you can do to increase the traffic to your site is by providing quality content. But what exactly classifies as quality content nowadays?
The short answer is content that your audience wants to read and that they find helpful. So, that post on the top ten reasons why your company rocks probably won’t do so well. A post on the top ten places to visit in your town, on the other hand, would be more useful.
It also means writing in the kind of language that suits your audience. This does not mean that you get to forget all the grammar rules, but it does mean that the rules regarding slang have become more relaxed.
When creating your content, using phrases that your target audience would normally use performs an important function. It helps your site to rank better for voice searches, according to an infographic by seotribunal.com about 50% of searches are going to be via voice by 2020, this is something that is becoming more and more important.
Also, rethink your idea about the content that you post. It does not always have to be a written blog post. Most people today respond better to short videos than blog posts. This means that it may be necessary to overcome your camera shyness or get creative about video ideas.
As with written posts, these should be videos that your audience is interested in, videos that they want to watch. Do spend some time taking good videos. Pay attention to the focus, lighting, and sound quality.
With any content, the aim is to ensure that people spend more time on your site. Providing brilliant content is the surest way to keep them happy.