SEO is still one of the best ways to improve your site’s traffic. And if you want to step up your SEO game, you must not trust any source when finding SEO advice. Instead, make sure that it’s from the most reputable SEO specialists so that you can get accurate and up-to-date information about SEO.
In this list, we feature the top SEO experts that you must follow to stay current on the best practices of search engine optimisation.
But why should you trust these SEO specialists?
The experts on this list have in-depth experience in advanced SEO, and they have used their tips into other areas of online marketing.
Their experience and knowledge are more advanced than the skills of any SEO beginners. These experts have dug deeper into the SEO game and know all tricks to rank high even for competitive keywords. They also use advanced tools and analyze various data to help fine-tune their website codes.
Furthermore, these experts have assisted countless of businesses to get more search engine traffic to their site. In other words, these experts are the real deal. They have their reputations to back them up.
If you choose to follow them, you’ll get duped again by those who just give out wrong SEO recommendations.
1. Neil Patel
He co-founded Quick Sprout, Hello Bar, Crazy Egg, Kissmetrics and other successful businesses. Neil worked with large companies, like Amazon and HP, to increase their revenue. He’s a top influencer on the web by the Wall Street Journal and Forbes named him as one of the top online marketers.
If you want in-depth information about SEO without that technical jargon, you should read his excellent guide to SEO. On his neilpatel.com, he writes and comments on SEO regularly.
What I like most about him is that he does read emails from his readers.
About two years ago, I subscribed to Crazy Egg’s trial program. Although the tool was useful, I had no choice but to cancel the subscription because of financial difficulties. Unfortunately, I forgot to cancel the trial program. Thus, my credit card was charged.
I thought that I couldn’t do anything about it, but I tried emailing Neil Patel to look into this matter. And he responded personally after two days, and my subscription was cancelled, and they issued a full refund.
Even though the terms and conditions of Crazy Egg indicated that once it has charged the credit card, it could no longer be canceled. But Neil and his team heeded my request and granted me a full refund. If it were other companies, they would just remind me of their terms and conditions.
Neil Patel isn’t only an SEO expert, but he’s also a considerate entrepreneur.
2. Rand Fishkin
He’s the founder of Moz, which is one of the most popular sites that offer SEO tricks and online marketing strategies. For seven years, he was the CEO of the company. But now, he has focused on improving the products of Moz. However, he still contributes to Moz blog.
3. Brian Dean
His YouTube channel is a must follow. Brian is the founder of one of the most popular traffic generation tools, Backlinko. Although it specializes in link building, it also covers content marketing, conversions and, of course, SEO.
Backlinko is a great tool to help your site’s ranking after it’s been penalized. It’s useful in improving your search traffic through strategies that you rarely find anywhere else. Because of Brian’s expertise in link building, Neil called him as the best in the business. His free newsletter covers easy to follow tips and tricks on SEO.
And here’s one of his YouTube videos that can be useful to your business:
4. Barry Schwartz
Founder of Search Engine Roundtable, Barry is also the new editor of Search Engine Land. He regularly contributes to Marketing Land. If you wish to know about the most critical update of Google, Barry is the guy who’ll be the first to break it to you.
Not only that, he gives a thorough explanation of what the update means and offers practical tips to small business owners and marketers.
5 Vanessa Fox
She’s the CEO of Keylime Toolbox and the author of the must-read book, Marketing in the Age of Google. You must read it if you wish your business to survive in the 21st century.
She was the creator of Google Webmaster Central. In fact, Rand Fishkin considered her as “The Person to Whom Webmasters Owe the Greatest Debt of Gratitude.
“Webmaster Central was not only Vanessa’s department, it was her baby, her idea (right from inception), her show. If not for Vanessa, we might never have had the dedicated team of webmaster relations specialists (people like Jonathan, Amanda, Trevor, Susan & Maile). We might never have been able to send sitemaps to Google, see data about our sites (particularly the link data, for which Vanessa was always a fantastic advocate), verify ownership, select a preferred domain display or do any of the hundreds of other things that Webmaster Central enables.” – Rand
6. Larry Kim
If you frequently use WordStream, then you’ll know Larry Kim. In 2013 up to 2015, he was named as the most influential PPC expert. One of his excellent posts is the “The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score.” He highlighted the importance of PPC on social media.
“It’s also important to embrace trends. You can even buy your way into a trend by using PPC, which in turn drives traffic to your social media headlines talking about that very same trend. You’d be surprised how many followers you can pick up because of one viral story in the news, or one item trending on Twitter.” – Larry Kim
Which of these SEO experts is your favorite? Or did we miss someone on this list? Please let us know in the comment below.s