Why is social media so important to a great search engine optimization campaign?
Simply put, the world of SEO has gotten a lot more complicated than just targeting certain keywords and with social media very much on the rise and becoming ubiquitous no matter where in the world people are, it has become an integral part of the Internet.
As this infographic from RedAlien.co.uk puts, it’s not just choosing the right keywords to drive visitors to sites anymore, “search engines have become a lot more savvy.”
We agree with the SEO agency when they said that search engine optimization is not just about stuffing keywords relevant to your site in your sites copy anymore.
As we have said in the past, content should be valuable to visitors and increasingly, search engines have been tuned to look at your site and whether your audience finds value in what you are putting out.
If search engines find that people find value in your content, that’s when they will be sending traffic your way.
And how do search engines know whether this is happening? One way is by looking at signals that engagement in social media send out.
The Advantages of Social Media
Evidently, not everyone has a natural ability to, so to speak, kill it in social media.
However, even though it may take some learning and a lot of effort, when small businesses and organizations do social right, there are a myriad of benefits waiting for them.
The advantages of social media include gaining likes, heightening brand awareness, interaction and visibility.
It’s these things that make a difference in the world of SEO not to mention driving organic traffic to your sites which we hope have been optimized to tell people more about what you do and hopefully gain you customers.
Apart from this, when search engines see that people are genuinely interacting with you through social media, it tells them that you are the real deal. Consequently, it affects rankings in search results in a positive way.
Why Social Media Makes a Difference to SEO
Take for example the scenario this infographic gives us.
It says that the more engage a company is with social media, the more interaction they have with followers. This in turn drives retweets, shares and likes which make a difference in search rankings.
Furthermore, search engines are now tuned to listen to social signals and when a lot of engagement is detected, they index content faster anticipating that more and more people will be searching for this type of content.
“Sharing of content via social media also helps to get new text, images and video you add to your site get indexed faster,” this says.
This means that Google and other search engines are finding you faster and will ultimately rank you higher.
Learn more including using Google+ to improve SEO in the infographic below.