In addition to online sellers, traditional companies too are increasingly resorting to digital marketing tactics. There are two chief segments of online marketing: Search Engine Optimization or SEO, and Social Media Optimization or SMO.
We know that SEO involves adding keywords in blogs, linking to your site, and making it easy for search engine spiders to crawl and index your site as a rule, so that it appears in the search results.
SMO is a way of generating traffic to your site through social networking sites by interacting with clients, creating brand awareness with page creation, sharing and liking products and so on.
So which method is more effective? Which should you choose? Consider the following before you decide:
Most people (61 percent) are more likely to search on Google or Yahoo when they want to find, for example, a yoga teacher or a reputed chiropractor. To be found easily, it is important to rank high. And how will you do this?
- Include keywords entered most frequently by searchers, including variations on those words, to account for misspellings, but remember not to overdose on keywords.
- Create blogs that are interesting and informative using one of the several free blogging platforms such as WordPress, Blogger, etc. Consistently post fresh and relevant content to your blog and provide links to your site. Ensure you don’t post duplicate content, ever.
- Have a fan page in popular social networking websites and engage with your followers frequently and build trust.