Screenvision, a company that ventures on cinema advertisements, is letting moviegoers use their mobile smartphones during the early screenings of 2,400 theaters across the USA.
With the Screenfanz iOS application developed by Screenvision, moviegoers that come early in the theater can play games using their smartphones.
Users try to gain as much points as they can, and they do so by rating movies outside the theater, answering trivia problems shown on the theater screen, taking weekly quizzes or simply checking in the theater house.
During April to September, there will be six giveaway periods, by which the number of points that a Screenfanz user has determines how many entries he or she has to obtain one of fifty reward codes, getting two movie tickets for winners.
Aside from that, Screenvision will also give out 5-dollar concession codes that they can use for concession stands within the theater.
Screenfanz is more than just a gaming app. It is also a movie information app, letting you read the latest movies showing in local movie houses, their show times, and you can even watch trailers of new movies.
Screenvision aims to give moviegoers a more interactive time using their smartphones, and hopefully draw in more advertisers for their company profit.