A survey sponsored by Samsung itself has seemingly hurt its arguments in the ongoing trial between the South Korean company and its rival Apple.
What the Samsung survey revealed to the court was that customers mistook the Samsung advertisement for marketing material made for or by Apple.
Entered into evidence yesterday in the San Jose, California court Apple and Samsung are battling in, one of the survey said that “over half of consumers who recognize the Samsung sponsored TabTVC thought it was for Apple.”
Furthermore, the survey which Samsung paid for and which was done in January of last year revealed that “only 16 percent thought it was for Samsung…. Only 11 percent of consumers are aware and can link the Galaxy Tab back to Samsung while 65 percent of consumers are aware and can link the iPad back to Apple.”
Apple sued Samsung last year for allegedly “slavishly copying” its products. This case started the whole Apple versus Samsung legal saga which now spans dozens of cases in more than 10 countries worldwide.
Samsung has maintained that its smartphones and tablet do not confuse consumers into thinking they are made by Apple.
Image from samsungtomorrow on Flickr (CC)