Samsung has confessed that keeping the Galaxy S III undisclosed ahead of its London launch last month was a struggle.
Samsung tells in its company blog post how it kept the product a spectacle, which involved moving three S III prototypes locked inside boxes from one facility to another. Samsung also added the personal delivery to network partners by its own employees rather than using intermediary companies.
“There were many prototypes and yes, it takes more time and effort to make more working prototypes,” said Samsung principal engineer Woo Sun Yoon.
“It’s even more difficult when you’re sending those to different places for testing and yet at the same time hiding it from everyone. Time constraints pushed me to take a lot of helicopter rides back and forth. I’m glad we were able to keep the new Galaxy S III under wraps to the end, but I can’t stress enough how hard it was.”
“We had to make three types of the Galaxy S III to prevent the design from leaking. And on top of that, whenever any of these had to go out for testing, we put them inside ‘dummy boxes’, which are cases that hide the design of the device, to disguise it. Even if people, inside or out of the campus, saw the device, I doubt they would have known what it was,” added Woo.
Even Samsung engineer Buyong-Joon Lee confesses on lying to his 11-year-old son about his work to prevent the company from firing him.
With the immeasurable efforts done to conceal the smartphone’s identity before its launch on May 3, including its peculiar ‘pebble-like’ design added with the company’s innovative software tweaks, the team must have made a job well done.