With a huge print advertisement, Samsung will make comparisons between the Galaxy S3 and the iPhone 5, aimed at lashing out on the Apple phone and convincing readers why Galaxy S3 is the best smart phone in the market right now.
The large print ad is headlined “It doesn’t take a genius,” and lists down the hardware features and basic specs of the two most popular smart phones today.
The list goes down more for the Samsung Galaxy S3 than for the iPhone 5, implying that it has more features. Also, the ad shows that whatever the iPhone 5 has the Galaxy S3 also has, and often better.
In fact, in many respects, the Galaxy S3 is much better than the iPhone 5. That includes battery life, Near Field Communication support and more RAM.
What was not mentioned in the print ad, however, is the fact that Apple’s App Store is so much more robust, more diverse, provides the highest quality apps, and is so much larger than Samsung’s App Store.
Simply put, when it comes to mobile application purchases, Apple is the real deal.
Furthermore, Apple iPhone 5 can sync with other Apple devices, the iCloud and the Mac. This was mentioned by Tim Cook, CEO of Apple during a special event by the company last Wednesday. The iCloud can be used to sync photos, media and data smoothly.
The primary goal right now of Samsung is to leave behind the loss it had to Apple during the recent infringement case, and attract new potential consumers.
On the other hand, it may be difficult to draw in loyal Apple customers who are well-versed with how iCloud and iOS works. It’s also hard to draw in customers who prefer better overall experience over hardware functioning.