During the last quarter, Samsung dethroned Apple as the king of smartphones in the world. Now Samsung is all set to surpass Nokia as the largest smartphone vendor in India, reports ET Bureau.
The Indian handset markets is approximately of 213 million value, and the share of smartphones is around 6%. According to some analysts, Nokia is still the leader in this segment. However, in the recent times, Samsung has shown the most aggressiveness in the mobile handset market.
According to an official from GfK, a market research firm, Samsung, with a 32.3% share in the smartphone market, has surpassed Nokia in value terms.
Presently, Nokia is relying on it Lumia family of smartphones to strengthen its leadership position in the Indian market. Lumia smartphone are due for launch in the coming days.
“Based on the figures from all third-party analysts, Nokia leads all India smartphone market both in volume and value terms,” said a Nokia spokeswoman.
“Samsung has champion products for each price segment and it seems to always have a few extra options more than any competitor in that space,” says Saurabh Uboweja, Director consulting firm Brands of Desire.
For Samsung, India is one its top three mobile markets. The company has almost tripled its production capacity in India in recent years. Its portfolio includes about 40 handsets, including 13 smartphone models. The company has a service center in every district in the country in addition to over 360 exclusive outlets.