RIM Mellows on BBX Name Use As Court Issues Temporary Restraining Order

Canadian smartphone and tablet maker Research In Motion may soon be dropping the name BBX as it has previously called its next-generation mobile operating system as a court in the U.S. has issued a temporary restraining order against the use of BBX.

The temporary restraining order was granted by a U.S. federal court in Albuquerque in favor of a complaint filed by Basis International Ltd.

Basis is a software company which owns a trademark on “BBX”.

It has earlier filed a lawsuit against RIM after it threatened the company of legal action if it continued to use BBX to name its mobile OS.

Basis sent its cease and desist letter to RIM about two months ago and expected a response from RIM by October 31.

From the order itself, Basis is said to “likely” win the case against RIM.

RIM is distancing itself from the BBX name. Image: Dekuwa / Flickr (CC)

“BASIS is likely to prevail on its trademark infringement claim as BASIS holds incontestable federally registered trademarks covering the BBX mark and consumers are likely to be confused by RIM’s use of BBX in connection with RIM’s goods and services,” the court said.

RIM has issued a statement, according to various reports, saying that “RIM doesn’t typically comment on pending litigation, however RIM has already unveiled a new brand name for its next generation mobile platform.”

“As announced at DevCon Asia, RIM plans to use the ‘BlackBerry 10’ brand name for its next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners.

“The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM’s device branding,” RIM said about replacing its BBX name for its upcoming OS.

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A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers . Don't forget to subscribe and receive our latest posts in your inbox.