BlackBerry Maker Confirms Focus On Investors Rather Than On New Devices
Research In Motion, the Canada-based maker of the popular corporate favorite BlackBerry smartphone, is confirming that its focus is now on its corporate customers, admitting that it is experiencing difficulties in competing with the current mobile device leaders led by Apple and Android OS-using devices.
In a report from Toronto this morning, the Associated Press quoted RIM CEO Thorsten Heins as saying that the struggling company will now focus on what it’s good at, instead of continuing to go head on in the current fight for the hot mobile computing market led by the iPad and iPhone and Samsung Galaxy, among others.
Heins said the firm would turn its full attention to targeted offerings by prospective partners that will take advantage of the company’s proven strengths. The RIM CEO indicated that aside from looking into possible major cooperative ventures with interested would-be partners, the company is also exploring opportunities for products that do not lock market horns with the industry leaders in smartphones and tablet devices.
Declaring that BlackBerry still maintains a large loyal corporate following, RIM plans to build on this strength, leading to what he termed substantial change for the company.
In his talk with AP Thursday, Heins disclosed that former co-CEO Jim Balsillie has resigned from the RIM board, with two other top executives set to leave in a management shake-up.
Research In Motion, despite the early popularity of its BlackBerry smartphone – one of which US President Barack Obama owns and reportedly refuses to abandon in favor of new slicker brands, had little success in maintaining its ground against relative newcomers in the smartphone market, particularly Apple’s iPhone and Android OS counterparts from giant manufacturers Samsung, LG and HTC.
Source: AP
About Laurentiu Stan
Laurentiu is a young writer, who seeks to become a big name in the news field. He discovers his passion for writing in primary school and starts with short essays in his mother tongue. In college he begins writing essays in English as a freelancer, being attracted by news reporting. Now he’s the one who brings you the latest news as soon as they happen! He’s a soccer fan, music enthusiast and loves to travel.
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I don't think the shift of focus is the right move, that focal shift might have been a good strategy a few years back but right now blackberry is facing competition even in the cooperate sectors. I say better UI better form factor, completely touchscreen curve and torch line. Keep the keys for the bold line for cooperate consumers.
And for everyone's sake release the blackberry 10 already. I think that's a better strata.
Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
forums which are across the similar subject areas? Thank you!