Research In Motion, the Canada-based maker of the popular corporate favorite BlackBerry smartphone, is confirming that its focus is now on its corporate customers, admitting that it is experiencing difficulties in competing with the current mobile device leaders led by Apple and Android OS-using devices.
In a report from Toronto this morning, the Associated Press quoted RIM CEO Thorsten Heins as saying that the struggling company will now focus on what it’s good at, instead of continuing to go head on in the current fight for the hot mobile computing market led by the iPad and iPhone and Samsung Galaxy, among others.
Heins said the firm would turn its full attention to targeted offerings by prospective partners that will take advantage of the company’s proven strengths. The RIM CEO indicated that aside from looking into possible major cooperative ventures with interested would-be partners, the company is also exploring opportunities for products that do not lock market horns with the industry leaders in smartphones and tablet devices.
Declaring that BlackBerry still maintains a large loyal corporate following, RIM plans to build on this strength, leading to what he termed substantial change for the company.
In his talk with AP Thursday, Heins disclosed that former co-CEO Jim Balsillie has resigned from the RIM board, with two other top executives set to leave in a management shake-up.
Research In Motion, despite the early popularity of its BlackBerry smartphone – one of which US President Barack Obama owns and reportedly refuses to abandon in favor of new slicker brands, had little success in maintaining its ground against relative newcomers in the smartphone market, particularly Apple’s iPhone and Android OS counterparts from giant manufacturers Samsung, LG and HTC.