The Annual Greenpeace Cool IT report is out and top on the list of greenest companies is Google. Using a scoring method that measures technology, energy consumption and political advocacy, the largest IT companies in the world were ranked independently and scored against a score card.
In this year’s report, Google managed to score an overall 53 out of 100 with tech companies Cisco, Ericsson, and Fujitsu scoring 49, 48 and 48 respectively. Other tech companies that did not fare so well include Oracle (10/100), TCS (11/100) and Telefonica (11/100).
Google have made big investments in green technology and this contributed to their jump from their 6th position last year to first position this year. In total, Google have invested close to a billion dollars of their money in various green energy and green tech initiatives.
Google are also well known for their constant innovation in trying to lower their energy consumption especially with their colossal need for servers and processing juice.
In the score card, Greenpeace lend greatest weight to companies using their own technology to reduce carbon emissions followed by how well the company advocates publicly and politically for reducing emissions.
Lastly, the score card measures how well each company is monitoring its own internal processes and trying to reduce energy consumption and its overall carbon footprint.
As an example, IBM performed poorly this year for being part of a consortium of companies opposed to laws in the EU seeking to reduce carbon emissions.