If you are into online nostalgia, then the re-launch of pioneering social networking site Friends Reunited this week is for you.
BBC today reports that site owner Brightsolid, in announcing the return to the Internet of the social networking site since it changed ownership hands in 2005, expects Friends Reunited to be the first such site to take off from the UK.
At its peak since it opened in 2000, Friends Reunited had over 15 million members, mostly Internet users who wished to reconnect with old school friends.
Brightsolid’s chief executive Chris van der Kuyl told BBC that while online nostalgia is the best come-on for the site, Friends Reunited will be offering something new to attract its users back to the network.
Van der Kuyl said that while the re-launched site is currently free, some revenue generating options are on the drawing board – and you guessed it – businesses dealing with ‘memories only’ merchandise such as old cars and similar nostalgia materials will soon be marketed on the site.
Users at Friends Reunited receive a so-called memory box that allows them to attach old material, such as photos and newspaper clippings. These boxes are sharable to other social networking sites online, including Facebook, where users can add a Friends Reunited app to their profile.
The site has tapped the help of nostalgia-rich sources, such as the UK Press Association and the British Library, to provide materials for the memory boxes.
Social media business consultants in the UK were reportedly optimistic about the return to mass popularity of the re-launched site, noting that social media interest is still growing and that, for millions of nostalgia buffs, the time for online scrapbooking has come.
So prepare your virtual scissors and paste away.