Last year, Reddit launched its iOS and Android apps. The mobile allows users to browse, update and view the site through its customized themes. Today, the company announced that it is providing changes to its iOS and Android apps to ensure that they are more interactive. The newly overhauled apps will give you a social way to discover Reddit.
The Chat Function
It is the biggest feature of the app. Reddit has been testing the user-to-user chat function for a few months. In a public beta program, such functionality is part of it.
In addition to the chat function, Reddit will also add a theater mode to view images, videos, and GIFs from visual subreddits more easily on mobile. The latest feature will also ensure that you can quickly make live comments. Android users can also use the iOS app’s speed reading option.
Cake Day Icon
To celebrate the date you joined the site, the company made a celebratory cake day icon. It is a gift for mobile Redditors. The said icon is visible on mobile only.
Apart from the chat function, the company also provided new tools designed for community moderators. The app will now have a new mod mode to make it easier for moderators to remove content or approve comment or content. The latest app will have a mobile version of Reddit’s mod queue. It can handle content approvals and spam in bulk. There’s a mod management tool. It will be useful as you can add new moderators easily. In that way, they can help in the fast-growing subreddits.
Although the new features are just minor additions, they make convincing argument that the company considers its mobile as its future platform. It hopes that most of its users will use it and new users will eventually sign up.
For a very long time, the company ignored its mobile users. It only started to take the mobile platform seriously in 2015 when the two co-founders reassumed their control of the management and product development efforts.
Now, the company is giving more attention to mobile, and its effort is being paid off with the necessary features that will arrive soon.
Should marketers use mobile Reddit app?
Some marketers do not consider Reddit as an essential marketing tool. But the platform is useful in promoting your website and products. However, you must remember that it is not a platform used to message your fans. Rather, it is a place where you can interact with them.
Top Gear, for instance, uses Reddit to drive engagement. It encouraged its followers to submit their favorite car photos. The sub-Reddit group picks the best image. From there, it features the name of the person who sent it. The name will be published in the sidebar of the sub-Reddit group.
In other words, it provides followers a sense that they belong to their community. It gives them a voice that encourages interaction in the community. As a result, it increases the creation of brand advocates.