Facebook, Instagram, Twitter – these social platforms easily come to mind when marketing your brand.
But have you considered doing business on Reddit?
Well, you have to. The latest numbers show this platform is gaining traction—fast.
Data shows it has crossed the mark for 330 million monthly active users (MAUs). It is also the fourth most-visited site in the US, according to Alexa.
Twitter has the same MAUs, making Reddit a top three social platform by usage.
Monthly Active Users
Here are the major platforms ranked by MAUs:
- Facebook – 2.13 billion
- Instagram – 800 million
- Reddit – 330 million
- Twitter – 330 million
- LinkedIn – 260 million
- Snapchat – 255 million
- Pinterest – 200 million
Facebook, Instagram, Twitter, Reddit, and Pinterest released official reports on their numbers. We Are Social reported the estimates for LinkedIn and Snapchat.
While Twitter and Snapchat worked hard to reach their numbers against increased competition in the past six months, Reddit added 30 percent more MAUs to its banner in that span.
Higher Engagement Rate
Alexa reports that Reddit users are also more engaged than those two.
“The average user spends 15 minutes 47 seconds on Reddit.com each day, compared to just over 11 minutes for visitors to Facebook.com, and 6 minutes 23 seconds on Twitter.com,” said We Are Social’s Simon Kemp on The Next Web.
While the community is resisting ads, Reddit is helping advertisers optimize engagement and reach in other ways.
The company added these in the past year:
- User profiles for brands and people
- Tracking conversions and data to measure the results of Reddit ads
- Better ad campaign to optimize performance
- Expanded Promoted Posts ad to mobile
The company also hired a new COO in Jen Wong, the former president of digital at Time Inc, last week.
Her goals as COO will align closely with her past experience at Time, PopSugar, and AOL: using her media, publisher, advertising, and operations expertise to help us build out our offerings for users, advertisers, and partners; applying her experience building successful digital advertising offerings for internet media giants to our own ads platform; and, through it all, working to grow our business while staying true to the things that make Reddit unique.
What sets it apart from other platforms is its resistance to ads. So, your opportunities are limited. But this may take a turn.
Other platforms use algorithms to detect usage patterns. And artificial intelligence suggests content based on your past behavior.
Reddit assigns volunteers to moderate subreddits or threads. It can be more effective in finding content than algorithms, while keeping you in touch with specific subjects.
Until AI starts working like the human brain, human moderators will continue to outshine algorithms. Try asking Facebook about it.