The growth of mobile device usage is increasing. Over the last few years, we’ve seen that mobile use exceeds PC usage in terms of Internet usage. Last year, Google reported that mobile searches have exceeded desktop searches through the use of their search engine.
That said, mobile optimization is clearly an important element of any site’s successful marketing strategy. Here are some reasons you should embrace mobile now.
1. To engage with customers.
Mobile optimization doesn’t only ensure your brand’s visibility but it also guarantees customer loyalty, engagement, and sentiment. In a study by Google, 74 percent said that they’re more likely to revisit a brand with a mobile-friendly site. This means that offering your audience with a positive mobile experience would greatly drive engagement, sales, and leads.
2. To improve bottom line
With the growing usage of mobile devices in accessing the Internet, you should realize that there are risks associated with not optimizing your site for mobile users. If you don’t have a mobile-friendly website, you’re missing a lot.
According to this report, if your site doesn’t offer a great mobile experience, it would surely encounter a drop in organic ranking and a loss in your mobile site traffic. Your site will also suffer from having an increased in bounce rate.
Most marketers, these days, are still not providing their audience a less-than-optimal mobile experience. As a result, it jeopardizes their chances of succeeding in online marketing.
By implementing a mobile optimizing strategy, you’ll slowly see an improved website traffic and visibility.
3. To capture the attention of decision makers.
It’s not only the business buyers who are using the Internet through their mobile in performing research. Decision-makers, too, are utilizing their mobile devices to access the Internet. In this study, it revealed that 42 percent of researchers used a mobile device before they make a purchase.
This means that it’s not just consumer mobile usage that’s growing. Your prospects, buyers, and customers are using mobile devices to make a critical business decision.
But, how are you going to start implementing a mobile-friendly site?
You can start by improving your mobile page speed. Then, you should understand how to implement the best mobile design practices. Google highly recommends that you should improve your site’s mobile experience by enabling compression, minifying CSS, optimizing images, and leveraging browser caching, among others.
It’s also ideal that you use a mobile legible font size and learn how to simplify navigation and avoid plug-ins that can just slow down your mobile-friendly site.
Mobile optimization now directly affects online marketing success as it can greatly affect the visibility and traffic of your site. To continuously improve and drive leads and sales, you should provide your audience the best mobile experience.
You may take a look at your site’s analytics data and find that mobile traffic doesn’t occupy a huge part of your traffic. In a few months, it will be as mobile usage is growing and it will continue to do so whether you like it or not.