PwC Report: Consumers Use Social Media for Healthcare Advice

A new report by PwC found consumers are increasingly turning to social media websites like Facebook and Twitter to find answers to their healthcare concerns, and that this frequently results in seeking out second opinions for previously diagnosed problems.

 

The PwC Report, titled “Social Media ‘Likes’ Healthcare”, includes results of a social media survey of 124 members for the eHealth Initiative carried out by its Health Research Institute (HRI), which revealed that 80 percent of healthcare companies were using social media and had a presence on social media websites.

 

pwc-healthcare-social-media

PwC's survey found more people are turning to social media to help them make healthcare decisions.

The eHealth Initiative (eHI) is a national organization launched more than ten years ago that focuses on healthcare information and technology with a mission to “drive improvement in the quality, safety, and efficiency of healthcare through information and technology.”

 

 

Author: David John Walker

Dave has a B.A. in Mathematics, loves writing and reading about the latest developments in technology and social media, and has been working as a freelance writer for five years.

Share This Post On
GET NEWS DIRECT
NEWS DELIVERED DIRECTLY TO YOUR EMAIL
SOCIAL MEDIA
NEWS & INSIGHTS
SMALL BUSINESS
TIPS AND RESOURCES
SOCIAL MEDIA
TECHNOLOGY AND NEWS