Shenzhen Proview Technology has turned to China-based electronics distributors and retailers to boycott Apple’s iPad tablets in line with its dispute against the American company over rights of the ‘iPad’ trademark.
The Chinese company has ramped up efforts to fight ownership on the brand name after it sent a letter to tablet suppliers and retailers that claims these firms must avoid deals with Apple iPads while the courtroom battle remains open.
To aggravate its threat, Proview Technology will take the “most severe measures” and sue any distributor that will brush aside its conditions.
“Anybody who continues to do so will be seen as intentionally infringing rights and the company will adopt the most severe measures by taking legal action,” Proview Technology admonished in its open letter.
“This is Proview’s strategy to give Apple more pressure in the Chinese market, to try and add another blow to its iPad sales there,” said Rachel He, a lawyer from Guangdong Sun-Kindle, to Reuters. “However, I don’t think it will affect the decision of the Guangzhou high court because that ruling will be based more on the new evidence presented last week.”
Last month, the Shenzhen-based company filed a lawsuit in Apple’s turf when it took its grudges to a California court after taking legal action in Shanghai, China.
The U.S. filing follows Proview as it charges Apple of “fraud and unfair competition”, but the Cupertino-based company took a firm stand on its just actions.
“We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China,” said Apple.