Pinterest’s new “Lite” app is for emerging markets—consumes less space

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Credit: https://play.google.com/store/apps/details?id=com.pinterest.twa&hl=EN

Pinterest has launched a new Lite app for emerging markets. The new app, which is already available on the Play Store, does not take up much space on your device, and is pretty fast too.

Lite, according to Pinterest, enables you to save your favorite inspirational recipes, yet leaving you with so much space. This launch is in line with the company’s desire to give users in several other markets the opportunity to access the app.

For users in Peru, Argentina, Colombia, Chile and Mexico, it is a new dawn and a new way to access the world’s largest database of ideas. Pinterest Lite is light on your device with just 1.4MB—one of the smallest social media apps in terms of use of space.

The goal is to bring Pinterest to everyone around the world so they can discover inspiration related to their interests wherever they might be,” a Pinterest spokesperson said per TechCrunch.

Pinterest continues to stand out in terms of helping people meet their needs. Shoppers and sellers alike have come to see the platform as one of the best places to get things done—and it has been so far so good. A couple of weeks ago, the world’s largest catalog of ideas began integrating its shoppable pins with visual search. This makes it easier for you to buy products that you have taken photos of.

Lens, a visual search product from Pinterest, allows you to search for items you have previously captured with your phone’s camera. The feature also allows you to upload your existing photos from your camera roll.

Pinterest will start surfacing shoppable pins in visual search results. This could serve as a powerful tool to help a user or shopper make up his mind when shopping with the Lens. The idea is that a user that has gone through the length of taking a photo of a product he likes and searching for in on the platform will eventually want to buy.

For Pinterest, there is every reason to be positive about Lens for the future looks really bright and holds a lot of promises. As a matter of fact, things can only get better with Lens, and it is some form of good news for Pinterest.

In 2018, Pinterest stepped up efforts aimed at making buying products via its platform easier by launching a product called Product Pin. Product Pin system will make the platform a more attractive place to shop—a shopper’s delight when it comes to shopping online.

A new shopping recommendation area was added by in the Style and Home Décor categories. These recommendations are based on your personal tastes that include current trends, and each of the pins will now be called Product Pins. Clicking through one of the recommended items, you will see a “feed full of similar styles as well as links to product pages” when you may choose to buy them if you so desire.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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