Pinterest didn’t quite hit the ground running, but it seems to be doing quite well these days. User engagement level has improved; daily active users have improved in the last couple of years. While growth may have slowed in recent times, the image-bookmarking website boasts of some pretty impressive stats. It currently has more than 100 million active users—and that’s impressive by any standard. Brands are slowly turning their attention to the website, and Pinterest understands what this means. Pinterest on Wednesday announced several changes to its business profiles.
The company announced a new rotating showcase, the ability to highlight boards and Buyable Pins, and a consistent design across web and mobile. Pinterest’s Product Manager, Adam Barton explained what the new updates and changes are all about in a blog post on Wednesday:
“Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer. The new rotating showcase sits right at the top of your profile, so it’s the first thing people see. You get to decide how you introduce yourself, and how you shape the story of your business.”
Pinterest is clearly making the most of the level of confidence brands and businesses now find in the website. With more than 1 million businesses on the site, it is difficult not to see why the company is doing more to make its services more appealing to everyone.
Explaining more on how one of its popular features, ‘Buyable Pins’ can be of benefit to businesses and brands, Barton said:
“When you’re on the web, you can choose up to five of your boards to feature. If you have any Buyable Pins to share, you also have the option to highlight them in the first “Shop” slot. Update your showcase as often as you want to highlight what’s new this season, what’s on sale or whatever else makes sense for your business.
“We’ve also given your profile a good winter cleaning, so now things look consistent across the web and our applications. The boards you showcase, the cover images you choose for each board—they look the same no matter where people choose to view your profile.”
Everything like Barton said, is now looking refreshing and more attractive; and everyone can see it across the web and mobile. With these updates, Pinterest has succeeded in making all cover images you choose to look the same regardless of where is your profile is being viewed.
Not done with adding new updates, the company also added more to where things live. When someone visits your profile, they are able to see a tab for your boards and a tab for your Pins—and that’s referring to things that interest them the most. “So if someone wants the total number of ideas you’ve saved, they just switch over to your Pins tab,” Barton said.
All updates announced last Wednesday are already up and running on web and mobile. You can give it a shot and give us a feedback.