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Pinterest adds Lens to home feed
Aug01

Pinterest adds Lens to home feed

Pinterest is forging ahead with plans to make it easier for you to search and discover your favorite pins. The world’s catalogue of ideas on Monday added Lens to its home field. By adding Lens, a search and visual discovery tool to home field, you can now search for pins through the new search bar at the top of your home feeds or tap the Lens camera to launch visual field. For now, the update is only available to iOS users, but there...

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Pinterest Lens Beta Now Scans Multiple Objects, Adds QR Codes and iOS App Shortcuts
May10

Pinterest Lens Beta Now Scans Multiple Objects, Adds QR Codes and iOS App Shortcuts

Pinterest Lens beta–through QR codes and new app shortcuts–is helping the social network expand from being a visual catalog of ideas to earn more revenues. Then again, even Pinterest CEO and co-founder Ben Silbermann said that the company is not a social network. While other social networks are busy copying services and expanding their offers, Pinterest continues to build a discovery platform, earning revenue from...

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Pinterest Lens for virtual search now available to every user in the US
Mar14

Pinterest Lens for virtual search now available to every user in the US

Recently, Pinterest introduced three new visual discovery tools, including Lens. Lens is a feature that lets you snap a photo or use an existing image on your camera roll to find pins and themes related to the photo on your phone. The feature, which is a strong statement of intent on the part of Pinterest, is now available to users in the US. Lens doesn’t require a special skill to get used to; but first, you must update your app to...

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Pinterest’s Business Profiles wearing new looks; including a new rotating showcase
Dec02

Pinterest’s Business Profiles wearing new looks; including a new rotating showcase

Pinterest didn’t quite hit the ground running, but it seems to be doing quite well these days. User engagement level has improved; daily active users have improved in the last couple of years. While growth may have slowed in recent times, the image-bookmarking website boasts of some pretty impressive stats. It currently has more than 100 million active users—and that’s impressive by any standard. Brands are slowly turning their...

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How to boost your marketing with Pinterest affiliate links
Jul14

How to boost your marketing with Pinterest affiliate links

I am sure a lot of affiliate marketers were pretty much elated when the ban on Pinterest affiliate links was lifted by the company last month. For marketers already familiar with how efficient Pinterest affiliate links can be, it is time to leverage on what this powerful tool offers. For those with little or no knowledge about how it works, I would love to share a couple of tips to help you boost your marketing with Pinterest...

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Pinterest’s new “Shopping Bag” lets you shop for multiple items online
Jun29

Pinterest’s new “Shopping Bag” lets you shop for multiple items online

Pinterest continues to add more pins and new ways to shop for your favorite items online. This time around, the company has launched a new Shopping Bag that allows you shop across multiple websites—but the most interesting part of it is that you can check out with a single transaction. Pinterest continues to evolve in a way different from other social media outfits as it seeks an identity that sets it apart from the rest. It continues...

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