Pinterest wants publishers to increase the use of another pin type other than staple photos and product images.
The social networking site has rolled out a new version of its article pin type, designed to expand its coverage from simple pins of photographs or product images that link to e-commerce websites to those who want to share or save stories from across the Internet.
The new article pins come with additional information, such as the author, headline, story description, and link to the source right on the pin itself.
From a previous update, Pinterest already allows users to pin articles and enter any website URL, and pin the links to boards to improve classifications. Until now, the pins only allowed a small link and an image to the post.
Pinterest said the new changes updates all the articles pinned to the site in the past to the new user experience without further adjustments for the pinner. The additional metadata will appear automatically for media publishers.
In a statement to TechCrunch, Pinterest said the updated article pins as a feature that focuses on a widespread behavior within the website. It added that some media publishers said its “Pin It” button is now the top referrer of traffic, among the sharing buttons from major social networking sites.
Pinterest already caters to these media publishers. For instance, the company just started to offer tips to publishers and bloggers to aid them on what type of tags and images are ideal on the platform, and how to pick images to pin that are relevant for readers.
These valuable article pins are among the changes that happened this year at Pinterest, as the company focuses on becoming an income-generating business.
Pinterest has continually improved the functions of its pins. It starts with the introduction of its pin initiative this spring, originally focused on pins with details about recipes, movies, and products.
Moreover, the company added a feature to alert prices on e-commerce pins. It notifies pinners if a certain product has dropped its price in real time.
This summer, it rolled out recommendation algorithms to push more features in its attempt to emphasize customization.
Earlier this month, Pinterest said it will start to test advertisements that show up in category feeds and search results based on relevance.
The updated article pins has started to roll out across the web, and Pinterest said it will appear on mobile platforms as well.
Pinterest also announced that users can now save pins on the reading list board and read it later. For instance, users who want to read about healthy living can save articles they have an interest in to a healthy reading board. Users can create any reading list boards and they can save any article.
Pinterest users can add the Pin It button to their browser to create their own reading collection.