Pinterest has rolled out a new “Pin It” button designed to speed up the process of saving content by reducing the number of clicks by half, according to TechCrunch.
“It was a bit hard, but on mobile it was only two taps away. We wanted to translate that mobile experience to the web and make it extremely fast and easy to save anything,” said former Icebergs co-founder, now Pinterest Product Manager César Isern López.
One of the noticeable improvements you will find in the new button is that it makes it easier to locate and create boards from the interface. The window now allows for the display of the three boards you have been pinning to most recently at the top of the flow. This also includes an improved Pin selector as users of Pinterest pin from different parts of the web. Pinterest has been experimenting with the new button with a small percentage of its user-base before now. The company also claims that early signs have revealed that the new flow have increased repins by 3 percent.
When the user clicks the new Pin It button on the webpage with a number of images just like in the above screenshot, he is shown a message asking him to “Choose a Pin to Save,” then they click on the one they want to share. Subsequently, the user is shown the new pop-up window where top boards are shown first, and a search option helps to quickly locate other boards by name should there be a need.
By now everyone should have seen the new Pin It button unlike the first time it was rolled out where only some users could see it.
Recall that Pinterest has been rolling out some changes a couple of months now, and the new button goes to confirm that the company still has a lot more up its sleeve in the coming weeks. López and his former co-founder Albert Pereta, who is now a lead product designer at Pinterest, created a new “Save” team inside the company when they joined. The new team’s main focus now is to make it easier to Pin content from various parts of the web, including articles, ideas and inspiration, recipes, products and much more.
The team has also been responsible for building other bulk editing tools, which have allowed users to copy, move and delete Pins from a board all at once.