Pinterest has evolved by leaps and bounds ever since it came out, but one small step at a time, and it is this very careful nature of progress that has won the network millions of loyal followers and participants.
The networking platform is adding a very small update to the search engine to make the process of searching a little easier for all Pinterest users. Even though the updates are small, they bring the platform closer to becoming a much more powerful search engine that is extremely competitive and unique when compared to other search engines. The Guided Search that was launched in April 2014 enables all the users to look for content online in a way that was unlike any other search engine like Facebook or Google.
Individually, these updates are rather small when compared to other search giants, but collectively, they have worked miracles in streamlining the search experience for the users. One part of this update announces how Pinterest will be offering users with automatic suggestions for searches as they type in a query, and then enables them to filter out the pins from the search results with the help of certain parameters. The user accounts that show up in the search will also have a check that denotes that the account is verified, just like the way we noticed earlier on Twitter.
The platform will also now autocorrect the search results since their research pointed out how pinners are more likely to repin a post if it has been automatically corrected. The way that Google deals with its search on the other hand, is by largely relying on keywords. In contrast, Pinterest serves up a string of ideas. Let’s say you searched for a chair; Pinterest will automatically direct you towards other classes of chairs. This means that Pinterest will add another layer of information on top of the information you’ve actually asked for.
Pinterest’s entire business benefits majorly from a more powerful searching device. Advertisers usually look at searchers as potential buyers and this idea has been sold to advertisers through Google, which has successfully created a whole remote advertising industry. Earlier this month, we saw the Buyable Pins making their rounds, which was another mellow update by the image based network. This update also allowed advertisers to simply add a ‘Buy’ pin to their posts, to capture that intent of purchasing.
The network is slowly enhancing its user base by gradually refining its products so that they could expand on an international level, and the further updates make the networking giant appear very attractive for advertisers and buyers alike.
While not all social media networking platforms are performing a similar pace, most agree that Pinterest is gradually growing into a formidable force, where all advertisers will be building a strong presence eventually.
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