Pinterest is rolling out a new ad format that will help businesses and brands reach a wider audience. Called Promoted Carousal, the new product will allow businesses use up to five different images within a single ad to advertise their products on the platform.
Giving an insight into Promoted Carousal, the world’s largest collection of pictorial idea explained that the format can highlight the various features of your products. It is also capable of driving additional purchases by showing multiple items in a Pin. Since awareness is key, Promoted Carousal helps in that regard with a multi-image brand story.
“People on Pinterest are uniquely open to inspiration and discovery, so Promoted Carousel allows businesses to tap into that mindset with immersive experiences that create excitement for their products and services,” Nancy Jeng Product Marketing Manager at Pinterest wrote in a blog post.
Every card can feature different image, title, description and landing page. This, according to Jeng gives businesses the opportunity to showcase their creative abilities and offer users on Pinterest more reasons to engage with their ads.
Promoted Carousal is currently available to all business accounts in each of Pinterest’s ad markets.
A couple of weeks ago, Pinterest launched a new product aimed at making buying products via its platform. Called Product Pin, the system will make the platform a more attractive place to shop—a shopper’s delight when it comes to shopping online.
A new shopping recommendation area has now been added by Pinterest in the Style and Home Décor categories. These recommendations are based on your personal tastes that include current trends, and each of the pins will now be called Product Pins. Clicking through one of the recommended items, you will see a “feed full of similar styles as well as links to product pages” when you may choose to buy them if you so desire.
Selecting a particular product will take you to a page where you will find similar other products. Every item however, will have unique pricing information including whether they are still in stock or not. A further click on any item will reveal a shopping tag icon pop up as an option. One you hit the tag, you will then be taken straight to the relevant product page on seller’s website where you can add the item to your cart and complete your purchase.
Product Pins and recommendations are already available to iOS and Android users. Pinterest is also adding a new shopping shortcut to the main home feed. You can find this when you hold down a Home or Style pin. When you select it, you will be able to go directly to a shopping-specific feed where you will see a complete list of shoppable Product Pins.