Pinterest is going the Instagram way by launching a feature that will let you pinch a photo to zoom in and out on various Pins. Instagram, among several other online services have almost similar features—and will continue the company’s goal of keeping its service competitive.
The plan here is to make its platform one of the most attractive for high-quality photos and videos with emphasis on products. It has increasingly developed into a platform where people can expect to see and experience services similar to what other platforms are currently offering.
So those Pins that boast the exact qualities you are looking for when searching for products on Pinterest, the company decided to roll out the pinch to zoom in feature for everyone.
“Lots of Pins have all kinds of good stuff in them, and sometimes you want to get a closer look at every inch. Starting today, you can zoom in on anything you see in a Pin. So the next time you spot a pair of shoes you love, pinch to zoom in on all the details, like texture and color,” the company said.
The company said it drew inspiration from feedback it has been receiving from users asking Pinterest to add a feature that will enable them to zoom in on Pins. However, the pinch to zoom in on Pins feature is only available to iOS users; but it won’t be long before Android users will have their turn too.
Based on feedback it got from users, Pinterest has also improved its visual search tool. The company said visual searches on its platform have grown 60 percent in the last one year.
“We’ve made some improvements to the tool based on feedback we’ve heard from Pinners. We updated the button so it’s clearer, especially for people who are new to Pinterest, and moved it so it’s a little easier to reach. And it’s working too—in early tests of the improved button, nearly 70 percent more people used the visual search tool.”
Pinterest added Lens to home feed at the start of August to make it easier for you to search and discover your favorite Pins. By adding Lens, a search and visual discovery tool to home field, you can now search for pins through the new search bar at the top of your home feeds or tap the Lens camera to launch visual field.
The changes made will ensure that recommendations in your home feeds are fresher than they used to be. By adding Lens to your home feed Pinterest will also be able to eliminate duplicate Pins.
Lens doesn’t require a special skill to get used to; but first, you must update your app to the latest version, then tap the search bar, followed by the red camera icon. Point Lens to any object of interest via the Pinterest app on your phone, and the tool [Lens] will help you find something similar shared by other users on Pinterest. Objects that can be pointed at using Lens could include shoes, bags, accessories, and many more.