Pinterest Lens beta–through QR codes and new app shortcuts–is helping the social network expand from being a visual catalog of ideas to earn more revenues. Then again, even Pinterest CEO and co-founder Ben Silbermann said that the company is not a social network.
While other social networks are busy copying services and expanding their offers, Pinterest continues to build a discovery platform, earning revenue from consumerism.
You have seen Facebook copying Snapchat-like features to draw more users and offer these features to global markets, Twitter developing more video-centric services, and LinkedIn devoting itself to more professional offers.
In contrast, Pinterest is deemphasizing its social aspects by highlighting its treasure trove of ideas and purchase intent of consumers.
Despite having a smaller piece of the social networking pie, Pinterest touts more purchasing power than its rivals. Its users are more likely to buy products and services on its platform.
Now it’s taking visual eCommerce to the next level with Pinterest Lens beta and some improvements.
Upgrading Pinterest Lens Beta
The company said Pinterest Lens beta users tripled over the past month, three months after its debut.
The new visual search tool allows users to take photos within the app. Then it will use that image to search for related Pin matches, focusing on commerce.
Now Pinterest has added the power to snap an entire room and search for relevant images within the platform based on each captured item–chairs, tables, lamps and more. You tap a guide to narrow the search to specific ideas between multiple objects.
The company touts the polished new feature with improved results, as it continually gathers user feedback and experiences to refine it.
Adding QR Codes
The upgrades to Lens beta does not stop there. Pinterest also added QR codes to instantly jump to Pinterest boards or websites linked to it. And unlike Facebook’s QR code variation, Lens beta can scan any standard QR code.
App Shortcuts Coming to iOS
Recently released for Android, app shortcuts will be arriving to Apple iOS devices as well.
The option allows you to open different options in the Pinterest app, especially the Lens tool, for easy access and use.
Press and hold the Pinterest app and the option to add shortcuts to Lens, Explore, Search or your Saved ideas will appear. If you want to go to the home feed, simply tap the app to open.
The company also announced it has partnered with tech giant Samsung to integrate Lens with personal assistant tool Bixby.
While Pinterest Lens beta is exclusive to the US for now, users may want to check it out and provide feedback through the app if their items don’t show up in search.
If you’re an online marketer, consider visiting the website and skim through. A bulb may light up after a few searches. And ultimately, it may be a critical platform for your business or industry.