After successfully test running and implementing skin tone search early in 2018, and following that up with customizable skin tone tool, Pinterest is all set to begin testing skin tone filter on Android. The feature on Android was spotted by no less a person than Jane Manchun Wong, who by now should be regarded as one of the most reliable tipster when it comes to inside stories.
The test and implementation on web was a huge success last year, and Pinterest is hoping that Android users will warm up to the skin tone search feature the same way. The tool allows you to narrow things down by skin tone and beauty. Last year, Pinterest announced that the change was borne out of a survey it carried out that found out that 70 percent of people preferred to use its service to find and save looks and styles.
Pinterest found out that it was difficult to program search filters to detect skin tone in images. This is based on the fact that lighting, shadows and other factors were among variables to consider.
The world’s catalogue of ideas felt that the only way out of this was to introduce machine learning to the process. The company used machine learning from a third-party beauty app called ModiFace—an app that already boast of a facial data library suitable for AI use. This helped Pinterest to train the algorithms not to read white skin in dark shadow as dark skin tone, while correcting other mistakes through perennial testing.
Last January, Pinterest came up with a new customizable skin tone tool that will make it easier to find inspiring makeup ideas. According to Pinterest, beauty is one of the most searched categories on the platform, which makes it imperative to come up with a feature to help users find the most relevant makeup pins for their skin tone. Women all over the world are 2.4x more likely to experiment with different makeup when compared to women on other platforms.
The more you search using the new feature, the more personalized your home feed and recommendations will become. As the company further explained, searches for terms like “beauty tips”, “eyeshadow”, and trends like “glossy makeup” (searches +89%), stand-out lip colors (searches +467%), or “going gray” (+879%), will now result in more personalized videos and Pins. It is just the start the company said as plans are ongoing to include more palette as time progresses. The feature, however, was only made available to iOS users at the time, with no word as to when Android users will get their turn.
As you search for makeup and hair ideas on the Pinterest app for iOS, you will be able to select a palette to narrow your search from the drop down in the upper left corner.