Pinterest integrates shoppable pins with visual search

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Credit: https://gadgets.ndtv.com/apps/news/pinterest-says-it-now-has-300-million-monthly-active-users-2079476

Pinterest continues to stand out in terms of helping people meet their needs. Shoppers and sellers alike have come to see the platform as one of the best places to get things done—and it has been so far so good. The latest news from the world’s largest catalog of ideas is that shoppable pins are now being integrated with visual search. This makes it easier for you to buy products that you have taken photos of.

Lens, a visual search product from Pinterest, allows you to search for items you have previously captured with your phone’s camera. The feature also allows you to upload your existing photos from your camera roll.

Credit: https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration

“Today we’re rolling out improvements to Lens and bringing shoppable Pins to visual search results. If you see it — online or off — you can shop it,” Pinterest wrote in a blog post.

Going forward, Pinterest will start surfacing shoppable pins in visual search results. This could serve as a powerful tool as tool to help a user or shopper make up his mind when shopping with the Lens. The idea is that a user that has gone through the length of taking a photo of a product he likes and searching for in on the platform will eventually want to buy.

For Pinterest, there is every reason to be positive about Lens for the future looks really bright and holds a lot of promises. As a matter of fact, things can only get better with Lens, and it is some form of good news for Pinterest.

“Our visual search technology can identify more than 2.5 billion objects across home and fashion Pins. That means there’s a good chance Lens will be able to help you find what it is you’re looking for.”

The good thing about Lens is that people are able to get what they want, and getting some fun along with the effort they are putting in. From various findings, Pinterest gathered the following stats about its new products:

  • 80% of Pinners start with visual search when shopping vs. 58% of non-Pinners.
  • When shopping online for clothing or furniture, over 85% of respondents put more importance on visual information than text information.
  • 55% of consumers say Visual Search is instrumental in developing their style and taste.
  • 49% of Pinners say they develop a better relationship with brands they love through visual search.
  • 61% of consumers say visual search elevates their experience while in-store browsing.

In 2018, Pinterest stepped up efforts aimed at making buying products via its platform easier by launching a product called Product Pin. Product Pin system will make the platform a more attractive place to shop—a shopper’s delight when it comes to shopping online.

A new shopping recommendation area was added by in the Style and Home Décor categories. These recommendations are based on your personal tastes that include current trends, and each of the pins will now be called Product Pins. Clicking through one of the recommended items, you will see a “feed full of similar styles as well as links to product pages” when you may choose to buy them if you so desire.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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