Your personal brand is how people remember you, and it has never been easier to create one, thanks to social media. Everything you post and even how you look in your profile picture figures into your personal brand – you are what you repeatedly do. Are you creating the kind of personal brand you want?
Your profile photo carries a lot more weight than you think. A great profile photo on LinkedIn can get you the job, while a great profile photo on a dating website can get you a date. So how do you go about making sure you have the best profile photo possible for all websites?
For LinkedIn you want a professional photo.
Wear business professional attire such as dark suits or white
Take the photo from the waist up or head and shoulders – not just a giant face
Squint a little – wide eyes make you look less competent
Don’t wear sunglasses – it makes you less likeable
Smile with teeth – it makes you look more likeable
Use the right lighting – flat lighting makes you look less competent
For a dating site, however, you probably want something completely different, and it could even depend on your gender. People spend a lot more time looking at women’s profile photos than they do looking at men’s profile photos. But what’s interesting is that people tend to make deeper connections when photos aren’t present at all – OKCupid had a “love is blind” day where they removed all profile pics and they found people made quicker, deeper connections. Your bio is important on a dating site, too – men say they prefer women who value fitness and seem approachable, while women say they prefer men who seem brave.
So how can you tell if you have a good profile picture? Check out Photofeeler – you can upload a photo or multiple photos of yourself and get honest feedback from strangers about things like likeability and influence. You could also go so far as to hire a professional photographer to help you put your best face forward.
Having good information is important on all of your social profiles, so have a friend or colleague check your profiles to ensure you have everything up to date and you aren’t making the wrong impression. You could even hire a professional consultant.
Your personal brand matters, and it has never been easier to create yourself than it is today with all the availability of social media. Learn more about creating your personal brand online from this infographic!