This year’s Black Friday was a huge success and according to PayPal many customers used their mobile phone to buy new and shiny stuff
Most analysts said that this year’s Black Friday would be better than last year. And they were right! And according to PayPal (story via TechCrunch) mobile users had a fair share to the success of online shopping over Thanksgiving and Black Friday.
The data from PayPal report that mobile devices were responsible for a third of the total payment volume for both Thanksgiving and Black Friday. And besides the data the network provides numbers to back up their report. Paypal reached 192 million active customers and 15 million active merchants.
Of course Black Friday was far more popular than Thanksgiving, according to Paypal’s metrics. On Black Friday the total amount of payments was $15,507.00, while on Thanksgiving day the amount was $10,781.00. And let’s not forget that many customers spend more money on Black Friday. So, on Friday they amount was $62.35 instead of $58.51 on Thanksgiving Day.
Another report about Black Friday sales comes from Adobe. The company was tracking online shopping transactions from the beginning of the holiday season. They estimated that this Black Friday set a new record and surpassing the $3 billion. Adobe’s numbers showed that Black Friday was very profitable. The amount of money spent reached $3.34 billion and it had 21.6 percent growth. Also the mobile transactions reached $1.2 billion and had a 33 percent increase,
On the other hand both PayPal and Adobe that Friday’s event is not for one day. The shopping spree starts days before the main event and it ends on “Cyber Monday”. Also, IBM says that Cyber Monday will also has a very successful year and the numbers will be boosted.
Lastly, PayPal is expecting this year’s Giving Tuesday – which is today – to help more charities. PayPal’s CEO Dan Schulman said on CNBC that doing good is a responsibility for all companies.
“We cannot just rely on the public sector or the private sector. We all need to work together,”
In 2015’s holiday period 7.25 million people donated over $850 million to 250,000 charities on PayPal. According to Schulman the company broke every record, as the platform managed $48 million in donations within a 24-hour period.
After all the holiday season makes us all a little more generous!