4 Common Mistakes in Content Marketing

4 Common Mistakes in Content Marketing

Great content offers interesting, relevant information. It must enthuse and stir loyalty among existing and potential

Get More Use Out of Google+ Communities to Raise Local Audience Engagement

Get More Use Out of Google+ Communities to Raise Local Audience Engagement

Gone are the days when engaging local customers meant physically interacting with them. In this technology-driven age, making that initial contact is best done online. Specifically, this should be hosted on social media platforms such as

Pinterest Is Testing Animated GIFs, Rolls Out Search Tools for Recipe Pins

Pinterest is conducting tests to show animated GIFs next to photos, and it also rolled out tools for users to search for Recipe

How to Make Facebook and E-mail Marketing Work for your Business

How to Make Facebook and E-mail Marketing Work for your Business

Social media channels are quickly becoming more and more popular as a means for small businesses to communicate with their existing and potential customers. These channels include Twitter and Facebook. As a matter of fact, around three-fourths of all small businesses have one or more social media

Facebook Shows Less Text Status Updates From Pages, More From Friends

Facebook has tweaked its News Feed algorithm to choose which types of stories show up on Pages, in hopes to reduce the number of text status updates from Pages and increase those from regular users. The new Facebook’s News Feed will also increase the engagement and distribution for other types of

4 Ways to Capitalize on Your Brand Advocates on Instagram

4 Ways to Capitalize on Your Brand Advocates on Instagram

Instagram is monetizing its service with ad units, and it added 50 million members during the last six months, passing the 150 million mark for number of users. Its staggering growth opens a huge opportunity for business-to-business and business-to-consumer companies to remain in front of existing and potential

Twitter’s Diverse U.S. User Population

Twitter has the most racially diverse Internet users from the United States, and it is banking on this demographic disparity as an advertising selling

5 Stringent Rules for Conducting Business on Twitter

5 Stringent Rules for Conducting Business on Twitter

When Justine Sacco put herself into peril – knowingly or unknowingly – her tweet and the demise of her career showed the plausible outcome of using Twitter when you have a company title. It means the public sees executives, company-title holders, and brand account managers as representatives of their respective companies, even on their personal social media

LinkedIn Volunteer Marketplace Lets You Search for Charitable Work

LinkedIn has added a new portal called Volunteer Marketplace, in which LinkedIn professionals and nonprofits can search for volunteer opportunities that need specific skill sets. And the company wants to extend its reach from being a social networking site built for professionals to being a platform for volunteers and

Consumers Engage with Retailers’ Facebook Pages More than Brand Sites

Consumers Engage with Retailers’ Facebook Pages More than Brand Sites

Consumers are more eager to engage with retailers on Facebook than on brands’ official websites, with 90 percent of consumers saying social media engagement has a huge effect on brand spend. FourSquare, on the other hand, has negligible impact on consumer