Five Examples of Self-Promotional Content to Avoid in Social Media

Five Examples of Self-Promotional Content to Avoid in Social Media

You have become a thought leader in your niche. Your audiences keep returning to your social media channels because you publish compelling content, giving solutions to problems and addressing their concerns. But what you want to avoid writing that often puts off their reading is hard

Ethical Ways to Grow a Twitter Following

Ethical Ways to Grow a Twitter Following

While the Web already evens out the arena for messaging and sharing content, Twitter levels it further, to an extent that you’ll have a difficult time to be noticeable in the community. Consequently, it’s harder to reach your target audience and draw their attention. So what can you do to increase your Twitter

Facebook Debunks Princeton Study With Humorous Note

Facebook Debunks Princeton Study With Humorous Note

Never hit and miss against the king of social media, because it will retaliate and make you regret for what you

Social Media Tips to Create Effective Marketing Strategies

Social Media Tips to Create Effective Marketing Strategies

It is safe to say that social media is one of the most popular online daily activities around the world. As such, marketers have the opportunity to expand their businesses through social media marketing. In fact, a small business that wants to expand should definitely be in a kind of social media

Why Social Media Marketers Prefer Not to Use Google+

Why Social Media Marketers Prefer Not to Use Google+

Most people today still see Google+ as a conundrum, a social networking site with contradictory properties. It often is hard to commit or be fond of a particular social media channel, and to capitalize on it to achieve the best results. But Google+ is worthy of your

How to Find the Best Times to Publish Content on Social Media

How to Find the Best Times to Publish Content on Social Media

The Web is full of information – a hefty volume of articles and graphics – that tell marketers when to post social media content to exhaust the possibilities of user engagement and

Facebook to use Targeted Ads to Help Businesses find new Employees

Facebook to use Targeted Ads to Help Businesses find new Employees

Facebook is currently testing a new kind of ad targeting which will help businesses find new employees. In this manner, the world’s largest social networking site may soon be a viable option for recruiters and b2b marketers who, for now, might prefer to use

Twitter Bolsters Asian Campaign, Staffs Key Positions

Twitter Bolsters Asian Campaign, Staffs Key Positions

Twitter has its eyes not only on China, but also in other key Asian markets. The company has continued its hunt for more engagement in the region, its latest attempt to leverage its hundreds of millions of users and generate global revenue. It already manned five new key posts in marketing and communications over the last two

Social Media Helps Charities Raise Funds

Social Media Helps Charities Raise Funds

In the past, social media is often associated with sharing comical and offbeat stuff among friends; not generally a place for serious-minded undertakings. However, that is gradually changing right now. In fact, institutions that are dedicated to raising money for charity are using social media channels, including Facebook, Twitter and other platforms to increase awareness and network with

4 Common Mistakes in Content Marketing

4 Common Mistakes in Content Marketing

Great content offers interesting, relevant information. It must enthuse and stir loyalty among existing and potential