Recent Posts From All Categories
Google to rival iMessage with a new service called Chat
Apparently Allo has not been much of a success as Google expected it to be....
Amazon makes Alexa more personal with custom responses
Amazon is constantly improving Alexa—and why not, the market does not...
Snapchat users can now shop direct without exiting the app
Snapchat is already positioning itself as an ecommerce website where people...
Everything You Want to Know About Online vs. Offline Shopping
Why do you like online shopping? Is it because you have the ability to shop...
Snapchat users can now build their very own face filters
Four months ago, Snapchat launched its Lens Studio; and augmented reality...
Facebook is testing payments in India—report
Could it be that Facebook has smelt the blood and wants a piece of the...
France is building a WhatsApp-like encrypted app for security reasons
In the wake of the recent Cambridge Analytical data scandal, many...
Telegram feels the heat as providers start blocking its service in Russia
Is the end in sight for Telegram in Russia? Following the unfavorable court...
Popular Posts This Month
5 Avoidable Mistakes That Startups Make on Social Media
By now, all business owners know the benefits of a strong social media presence. But, like any marketing tool, social media can only live up to its promise when used effectively. For instance, posting a cat next to your brand logo will melt the hearts of feline lovers. Yet, are these people your target audience for lead conversions? If this strikes a chord with you (and you want to do better), here are a few mistakes that your startup must avoid as well. 1. Targeting random people. All startups have a business plan. And social media has a key part in it. To set goals on social media means finding, understanding, and learning from your target customers. If your product or service caters to women, your target audience will most likely be using Pinterest. For women under 25, try Snapchat. 2. Not measuring numbers. How do you know your social media strategy is successful? By crunching numbers. Your target will not mean anything if you cannot measure how well you are hitting it. Facebook Insights and Twitter Analytics (and a couple others) will help you track how customers react to each of your posts, how often people mention...
46 tips on eCommerce conversion rate optimization [Infographic]
When it comes to running or operating an internet business or website, nothing is more disheartening than working tirelessly to attract traffic, only to see those efforts wasted by poor conversion. In the highly saturated internet marketplace, traffic is valuable and not converting it does not mean your product, service or call-to-action is not good, just that your storefront is not set up to properly convert a viewer into a sale or action. Fear not, because according to Websitebuilder org, a host of tricks exists to make your conversion goals a reality. Here are a few tricks that are sure to boost your results. Add Credibility to Your Brand One of the top reasons your product, service or call-to-action is likely not getting the traction it deserves is due to a perceived lack of credibility. These days, everyone is slightly gun shy due to a plethora of scammers and cheap non-quality products and services that litter the Internet marketplace. Building your brand’s credibility by adding customer reviews, testimonials and ratings is one of the biggest boosters of conversion tricks that exist. 63% of customers are more likely to purchase after checking product ratings, and testimonials are a great way to prove...
Google to rival iMessage with a new service called Chat
Apparently Allo has not been much of a success as Google expected it to be. Google is reportedly working on a new service that operates just like a traditional SMS; but will have all the characteristics and features of apps like iMessage and even WhatsApp. Chat, the name of the new service, according to The Verge, will link up with the regular text message, and will be available on all Android smartphones. When you send a message from your phone to a receiver, you will get a notification as soon as the message is delivered. Just like WhatsApp, you will know when a person is typing a message. Sending messages on Chat will be free, but only when you are connected via Wi-Fi. However, cost will be deducted from your data if you are not within a Wi-Fi range. Chat will revert back to normal SMS when you are texting someone whose phone is not Chat-enabled. To make the rollout smooth and without any hitch, Google is currently arranging with major carriers across the globe to enable them adopt the “Universal Profile for Rich Communication Services.” Security-wise, Chat won’t be as secured as WhatsApp or iMessage or Signal or...
How to leverage social media for a successful music career
These days, most people are hip to all the major social media platforms: Instagram, Twitter, Facebook, etc. If you own a small business or you’re involved in promotion of any kind, you probably understand that these tools can be extremely helpful in terms of getting the word out and generating interest in whatever it is that you’re selling. At the same time, there are stalwarts out there who stubbornly resist the call of social media. While there are, of course, many reasons that one would abstain from social media– a recent breakup, general neurosis, trouble sleeping – it is very difficult to justify cutting out Twitter and Instagram if you are trying to promote something in 2018: these are, after all, free tools for the budding entrepreneur. This post, in particular, is about social media and musicians. It is a curious truth that artists and musicians often feel that they are above social media; that Instagram is simply a hypnotic exercise in vanity. Musicians often believe that if they work hard on the music, they will be able to sell it to a label, and then it will be someone else’s problem to promote and sell it. Nirvana never...