Graduates who will venture in advertising and marketing think they are not masters of digital media. They think the next wave of students who are 10 years younger than them will be the true “digital natives.” And they think standalone social media firms will vanish ten years from now to give way to content marketing and “PR

No matter what industry you work in, your company faces stiff competition. Try these 4 best ways to stay top of mind so consumers will think of you first when they want to use the products and services that you

As Yahoo acquires Tumblr for 1.1 billion dollars, this is seen by many experts as a sign that social media is having a shift. The new social media users are looking for sites where they can have more active engagement in developing and sharing content that is meaningful and

If you have an online business, it is a must that you do everything you can to stay ahead of the competition and generate a profit. Unfortunately, bad SEO practices can harm a website’s ranking and turn away customers. Fortunately, to keep out of the trap, here are 5 of the biggest and baddest SEO mistakes every marketer must avoid:
1. Failing to get more exposure.
If you do not have a domain or adequate internal and outbound links, you will not be noticed by Google’s web crawlers. …

A study conducted by Kenshoo Social, a social marketing platform, reveals that more than 33 percent of big social media advertisers are not content with their efforts. As such, more importance should be given towards having more high-level social media advertising methods and strategies that are more in tune with the social advertising goals of advertising

A survey by WeSEE, a visual classification firm, showed that more than two thirds of people will be discouraged to use a certain service if they see a video ad of it on Facebook that they deem

Nowadays, more and more people are using social media through computers, tablets and mobile phones. In fact, social media is much more frequently used now for communication than texting, emailing, calling and

Mark Zuckerberg, co-founder and CEO of Facebook, wrote that he did not create Facebook to be a company, but it was built to be a social movement that will make this world “more open and connected.” The personal note came from the company’s SEC Registration letter on May 18, 2012.
More than a year has passed since Facebook filed its initial public offering. During that span its stock price plummeted but eventually regained momentum and traction in the market. But some things within …

Working for an HR Software provider I attend my fair share of HR events. A topic that has been trending in the conferences and seminars for a few years is the opportunity and challenge that social media presents the industry.
Essentially the debate goes like this… Social media enables people to communicate quickly and easily with one another and has the potential to aid collaboration among our employees. Yay, we like that, surely social media is a force for good. But wait, didn’t I just …

Gerry Moran, a MarketingThink.com blogger, shares the following 5 steps to using social media for your company. The steps are creatively presented as given by Yoda, one of the greatest Jedi masters who ever lived in the history of the Star Wars universe. Apparently, a marketer wanted help on becoming a ‘social media