Consumers Engage with Retailers’ Facebook Pages More than Brand Sites

Consumers Engage with Retailers’ Facebook Pages More than Brand Sites

Consumers are more eager to engage with retailers on Facebook than on brands’ official websites, with 90 percent of consumers saying social media engagement has a huge effect on brand spend. FourSquare, on the other hand, has negligible impact on consumer

How to Build Brand Loyalty with Customers on Social Media

How to Build Brand Loyalty with Customers on Social Media

Brands still find it hard to respond to candid, outspoken customers on social networking sites. Who can blame them? It’s disparaging to let their fans and followers know how their customer service went from bad to worse, especially on public social channels such as Facebook and

15 Things You Must and Mustn’t Do on Social Media

15 Things You Must and Mustn’t Do on Social Media

Seasoned users of social media still fail to do the right things when they are on the platform. Thankfully, whenever they do something wrong, they can fix or make up for it by doing something

Social Media Screening may be Seen as Unfair by Job Applicants

Social Media Screening may be Seen as Unfair by Job Applicants

Companies are now using Facebook as a part of the screening process for potential employees. However, a study conducted at North Carolina State University shows that this activity turns off fitted applicants because they think that they are being treated unfairly and that it puts their privacy in

Facebook launches Trending, a new Feature Similar to Twitter’s Trending Topics

Facebook will add a new feature to let its users see the most popular stories on the social networking site. This product is similar to Twitter’s Trending topics, and in fact it is a way for Facebook to cope up with one of Twitter’s biggest asset: it is the social media site of choice for people who wish to know and talk about the most up to date

How to Combine Site Design and Social Media to Boost Online Presence

How to Combine Site Design and Social Media to Boost Online Presence

In a world where the Web dominates consumer behavior – not to mention advertising – we now use it regularly. We can engage and interact with brands and companies like never before. But impressive websites are just the tip of the iceberg when it comes to online

2014 New Year’s Resolutions from Twitter

2014 New Year’s Resolutions from Twitter

New Year’s resolutions are part of tradition. It imbues an atmosphere of confidence and a clean slate – a chance to start over without

10 Time-Saving Blogging Tools

10 Time-Saving Blogging Tools

In a perfect world, you’d be able to dedicate your every working hour to creating, nurturing, and promoting your blog. But very few people have that luxury and, instead, must fit it in – somewhere in between the hours devoted to tedium and the ones dedicated to

5 Tips to Stay Secure Using Public Wi-Fi

Browsing websites and shopping online using a public Wi-Fi can put personal information right into the hands of hackers. Connecting to secure websites, protecting your passwords, and just being aware of your whereabouts can prevent thieves from stealing your identity and emptying your bank account. Even the act of “shoulder surfing” — when discreet thieves obtain credit card info or log-in passwords by peering over your shoulder in a crowded place, according to Life Lock — can …

Twitter Redesigns Desktop Homepage to Match Its Mobile Apps

Twitter Redesigns Desktop Homepage to Match Its Mobile Apps

Twitter has redesigned its desktop homepage in a bid to match the look and feel of its mobile app