One of the most effective ads in social media right now are native-social ads, ads that are incorporated within the social stream, like the ads that appear in Facebook’s News
What’s the last ad you remember seeing? There’s a good chance it was on a social media website or
Social media continues to charm the world with its ease of connecting people – people you’re interested in and people with the same interests as you. Last year, lots of luminaries, institutions, companies, and politicians joined social media to give audiences direct information to read, follow, like, and
Last year, Facebook concentrated on its mobile ad business and the results were remarkable. In fact, the third quarter of 2013 saw mobile taking over close to 50 percent of its total ad revenues. This is a big jump compared to the close to zero percent contribution during the beginning of
Customer service thru social media opens and emphasizes the voice of the customer. As more people run to social media to comment on a product, to complain about bad services, to hurl bombasts against a company, this growth stages a baffling challenge: How can your company control the flurry of feedback and still provide an engaging, compelling social experience for your customers?
Your company can draw benefits from social media customer service thru a dedicated social media team. If your …
In a recent article, Amy Porterfield, a social media strategist and co-author of Facebook Marketing All-In-One for Dummies, talks about how you can have more Facebook fans effectively and
Tick, tick, tick – that’s the sound of Facebook Sponsored Stories running out of time. So if you still want to purchase one, you better mark April 9 on the calendar. Facebook has announced that it will pull the plug on Sponsored Story advertisements starting April 9.
Sponsored Stories are among the social network’s moot advertising units; it shows up when your friend interacts with a sponsored Page, event, or page, and Facebook sells the activity to advertisers, so they can post it in …
Have you tried writing an email to someone but realize later that you don’t know his or her email address? If you have a Google+ profile, you no longer need to fret too much about it. Now it’s easier to use Google+ and Gmail to connect with other people thru
Though online advertising platforms such as Facebook generate traffic, these channels also raise concerns. As more businesses and advertisers use Facebook, the shift to mainstream social advertisement will likely result in larger problems for Internet marketing and the small- and medium-sized businesses that bank on its traffic
A selfie is a photographic self-portrait taken with a handheld gadget. That’s how the Oxford English Dictionary defines the noun – its official word of 2013. Aboveboard, it’s a term to describe how people exploit the digital age to show their narcissistic