Online marketers and entrepreneurs know the challenges of sustaining and growing an online business. Launching may seem easy, but thriving comes with varying difficulties.
With the vast digital resources about success stories, how-to-get-rich YouTube tutorials and inspiring Instagram posts, you will be forgiven to think that running an online business is a piece of cake.
But darkness looms over the apparent success that budding entrepreneurs have achieved online. And businesses struggle to overcome this harsh reality we call defeat. Whether you run a startup or a well-established company, defeat will knock at your door at least once in this journey.
Defeat can be subtle or pronounced. You may have sent a compelling message to your email list, only to find the next day that less than ten percent opened it. Or it may have been a promising client ready to sign a lucrative deal but pulled out last minute because your archrival poached them from you.
The feeling of defeat can start from staring blankly at a Word document or a new WordPress post to create your latest pitch or sales page. Or it may be through negative reviews, judgement and lack of support. And most of these critiques often come from our inner circle of friends and family.
When we linger to these sad, dark thoughts, we entertain defeat and allow it to impair our productivity. It stops us from moving forward. We give up and accept failure.
If you feel defeated in your online business, take a break to think clearly how you can overcome it.
Amazon CEO Jeff Bezos talked about the concept of Regret Minimization back in 2008. He said it helps people from different walks of life to decide faster, clearer and be more confident. It reduces regret in life, he added.
Less regret means reduced stress, more courage and encourages awesome feelings. It fixes anyone who continues to struggle with regret.
Here are two key questions that are part of Regret Minimization:
- Think far into the future and look back on your life as an 80-year-old person. Would you regret this decision?
- All things considered, were the benefits worth taking the risk over that difficult choice?
The Dilemmas of Life
One question that can help you prepare for the future: What dilemmas am I facing in my online business?
When making decisions, forget about who you are right now. In all your decisions, think about that 80-year-old version of yourself. The answer to questions you are asking about will come clearer into view as you deliberate on your decisions.
The bottom line is consistency.
If you are an online business owner or marketer, you will likely apply each new strategy you come across in order to make a breakthrough in your industry. Time is precious so stop wasting it.
Rather than developing new solutions, start with being consistent now. Once you have established that the present strategy has reached a plateau, then dwell into other proven methods.
While some innovative solutions are worth the risk, the proven strategies will lessen the likelihood of defeat by a wide margin.
To be continued…