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Social Media Techniques That A Small Business Can Implement
Oct02

Social Media Techniques That A Small Business Can Implement

Most small business owners have social media accounts to help them market their products or services. However, the majority of them don’t experience the success that popular brands get. Big brands’ social media campaigns are always successful. People are flocking to their channels, re-sharing or commenting on their posts. As a small business owner, you can’t help but wonder how come they’re successful and you’re not. You may wish you...

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3 Tips to Build Brand Loyalty thru Social Media Advertising
Oct01

3 Tips to Build Brand Loyalty thru Social Media Advertising

Consumers tend to buy products or services from brands they already follow on social media. As a Sprout Social study shows, three out of four people close a purchase after seeing the product or service on a social channel. It attests that social media presence paves the way for brand loyalty. More than two billion people have social media accounts. They use these platforms to find the latest news and trends that align with their...

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5 Tips to Increase Instagram Engagement
Oct01

5 Tips to Increase Instagram Engagement

In April this year, Instagram reached a milestone of 700 million monthly active users, MAUs, of which 200 million visit the platform daily. For small business owners, this Facebook-owned social network is one of the best channels to extend their reach. With 3 out of 4 users taking action if a post inspires them and 70 percent following at least one business app, Instagram is a business owner’s consumer paradise. However promising the...

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Using Social Media to Boost SEO
Sep26

Using Social Media to Boost SEO

High-quality backlinks drastically improve search engine optimization. Although it needs time and effort, the benefits it brings to your business far outweigh the risks and disadvantages. And nowhere else is this more applicable than with social media. Google maintains that social media accounts, such as Facebook likes, have no impact on search rankings. While the search giant continues to block social signals in rankings, you can...

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Hiring a PPC Agency? 8 Must-Ask Questions to Find the Best
Sep02

Hiring a PPC Agency? 8 Must-Ask Questions to Find the Best

  If you’re going to invest money in an online marketing campaign you need to know that you’re going to get return on investment (ROI), and that your efforts – and money – are going to convert into actual sales and actual money in the bank. And while pay-per-click (PPC) can be a gold mine when done correctly, you can spend more money than you should if it’s not tightly managed. If you’re not familiar with PPC, you need...

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How Video Marketing Extends Brand Image, Builds Reach Online
Sep01

How Video Marketing Extends Brand Image, Builds Reach Online

Video has become a top marketing strategy to build reach online. Mobile devices, from smartphones to tablets and laptops, allow people watch video from anytime, anywhere. In 2017, video will account for almost 75 percent of web traffic, based on this study. So, press your clients to add video marketing in their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the...

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