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5 Tips to Integrate Email Marketing with Social Media
Apr26

5 Tips to Integrate Email Marketing with Social Media

  Digital marketing embodies the modern business. And this online strategy needs coherence. Your brand’s message must spread evenly through email marketing and social media. Yet, some businesses focus on only one of these strategies. The norm of today: businesses with extensive lists of email subscribers but lack social media engagement. Some digital marketers have full control over the online presence of their customers. They...

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7 Core Components Behind Successful Social Media Strategies
Apr25

7 Core Components Behind Successful Social Media Strategies

  Your business needs a custom social media strategy—one that balances your current standing, resources and goals. While social media rides on different factors, it also has building blocks for your business to capitalize on. Here are a seven core components behind the most successful social media strategies: 1. Regular Audits Apart from creating content for each post, you must check the state of your social media presence...

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Everything You Want to Know About Online vs. Offline Shopping
Apr19

Everything You Want to Know About Online vs. Offline Shopping

Why do you like online shopping? Is it because you have the ability to shop from the comfort of your home? Or perhaps you like to review products and brands even before you come into the store? Whatever your reason may be, there are advantages and disadvantages to both online and offline shopping options. When you go to the store, you can see the product for yourself, hold it, and easily ask your questions to a sale representative....

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The Blurred Lines of Online & Offline Experiences
Apr12

The Blurred Lines of Online & Offline Experiences

Technology has changed the world, and almost every area of our lives has been touched and influenced by the seamless integration of the internet, smartphones, and improved computer capabilities to such an extent that it is causing a blurring of the lines between our online and offline worlds. As we continue to expand our uses of technology, and as the possible computing power continues to grow, the distinctions between real-world...

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6 Tips for a Better Social Media Presence
Apr10

6 Tips for a Better Social Media Presence

  Launching a startup on social media needs patience and devotion. You need ample time and the right strategy to sustain a successful run. If you have time to spare, maybe you can pull it off on your own. Or, maybe not. Your teenage niece or busy secretary will offer a helping hand. Think twice. Never relegate the task of a social media manager to an inexperienced person. Find someone skilled in creating content, who embodies...

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5 Avoidable Mistakes That Startups Make on Social Media
Apr09

5 Avoidable Mistakes That Startups Make on Social Media

  By now, all business owners know the benefits of a strong social media presence. But, like any marketing tool, social media can only live up to its promise when used effectively. For instance, posting a cat next to your brand logo will melt the hearts of feline lovers. Yet, are these people your target audience for lead conversions? If this strikes a chord with you (and you want to do better), here are a few mistakes that your...

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