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How to Boost Local Marketing with Facebook Ads
Mar01

How to Boost Local Marketing with Facebook Ads

While learning how to integrate Facebook ads into your local marketing campaigns, you need to be prepared to offer your target audience something valuable free of charge or obligation. It is said that Wall Drug in South Dakota achieved its infamous start by offering a free glass of water for settlers moving through the area in-order to claim their own lands.  Things have changed since way back then, but one thing has remained the...

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5 social media performance monitoring tools
Mar01

5 social media performance monitoring tools

Getting it right when charting the right course for your business on the social media can set the right tone for immediate and lasting success. Your success may depend on several factors, but using a trial and error method is not one of them—it’s like groping in the dark and not knowing what to do. What I am trying to say is this: find the right tools to measure your performance—know your strength and where performances need to be...

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11 tools social media managers should have in their tool kit
Feb16

11 tools social media managers should have in their tool kit

Social media is one of the best ways to keep your business in the limelight nowadays. Every different medium on social media offers a new opportunity to interact with audience and sell your product accordingly. However, with the vast number of social media channels come the increased responsibility of managing all accounts in a single day. If you are a social media manager, you are thinking of so many different things to do in a day....

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4 multilingual mistakes to avoid on social media
Feb15

4 multilingual mistakes to avoid on social media

  Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to use social media to target audiences in foreign countries? Well, that can be a little more complicated. For businesses with an international...

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Social Media Marketing Ideas That You Can Learn From Accounts With Millions Of Followers
Feb12

Social Media Marketing Ideas That You Can Learn From Accounts With Millions Of Followers

Not all companies in the world are successful in social media marketing. Some of these brands have less than a million followers even after being active on social media for a few years. But other companies and organizations do stand out. One great example is NASA. On Twitter, it can easily form connections with everyone, even those who hate science. In addition to NASA, Nike, Adidas, and other companies have put a ton of effort to...

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What Are Automated Rules And How To Use Them In PPC Advertising 
Feb05

What Are Automated Rules And How To Use Them In PPC Advertising 

  Managing a pay-per-click advertising campaign can take up an inordinate amount of time and resources. A PPC ad manager is expected to craft dozens, if not hundreds, of ad messages and once these ads are activated, the manager is also expected to measure the performance and tweak the campaign parameters continuously. Depending on your budget and the number of active campaigns, this can turn messy very quickly. Automated rules...

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