:)
YouTube expands ad extensions, improves Brand Lift metrics
Oct04

YouTube expands ad extensions, improves Brand Lift metrics

  YouTube has taken part in this year’s Advertising Week New York by announcing new advertising tools to boost ad response and track performance. Ad Extensions The video streaming website is expanding its ad extensions tools to share actionable context info in YouTube ads. Similar to extensions on Search ads, extensions on YouTube enhance your video ad with additional useful information – giving consumers more reasons to...

Read More
4 Ways Interactive Content Can Boost Social Media Engagement
Oct01

4 Ways Interactive Content Can Boost Social Media Engagement

    The world is more connected than ever. Content about every subject has flooded the internet. And the attention span of netizens is dropping. Social media marketers admit the need to create sellout content to keep readers and viewers hooked. Interactive content converts your posts from consumable content to an experience. It creates more memories and boosts engagement, increasing the retention time of your audience....

Read More
New Snapchat ad options available for the 2018 holidays
Sep30

New Snapchat ad options available for the 2018 holidays

News about a Snapchat exec leaving and its losing battle against Facebook Stories are taking a hit on the app’s reach and influence. So why are marketers still clinging on to the platform? Amid the growth slump, studies have shown that Snapchat still dominates the demographic comprising teens and younger users. These audiences will drive substantial influence on purchases during the 2018 holiday season. If your product or service...

Read More
Facebook shares how to master Instagram marketing
Sep23

Facebook shares how to master Instagram marketing

Instagram is an important addition to your online and social media marketing toolbox. If you have problems trusting self-proclaimed Instagram marketing gurus, you may want to learn it directly from the company’s owner. Facebook says there are more than one billion monthly active users on Instagram. About 80 percent of these users follow at least one business account on the platform. People go to Instagram to find and share moments and...

Read More
3 Rules to Live by in Social Media Marketing
Sep12

3 Rules to Live by in Social Media Marketing

  Social media is influential as a means to reach consumers. Yet, many advertisers are not exhausting efforts to tap on it. A Pew Research study said that about 70 percent of Americans use social media. Still, marketers remain frugal. Some marketers invest on TV or YouTube. Some upload billboards, post print ads or publish on Instagram. All of these affect your brand name if half-cooked. Here are some tips to remember while...

Read More
4 Social Media Listening Tools for Brand Mentions
Sep07

4 Social Media Listening Tools for Brand Mentions

    Social media listening is a key marketing strategy over the past few years. Yet, only the big brands capitalized on it. While small and medium-sized businesses (SMBs) needed it, they were left out due to the high price points involved. Today, prices of social media listening tools have dropped, and the number of active social media users have blown up. Facebook, Twitter and other social networks now compete against...

Read More