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5 top tools to find influencers as a marketer
Jun01

5 top tools to find influencers as a marketer

Influencers are becoming more and more influential when it comes to setting and achieving business goals online these days. The days when marketers can afford to take decisions without considering certain powerful individuals that influence their niches are long gone. Like the name suggests, influencers are powerful persons with the power to affect purchase decisions of others as a result of their influence, position, personality or...

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5 Things You Can Learn from Instagram Influencers
May16

5 Things You Can Learn from Instagram Influencers

  Brands are keen to add influencers to market their products. With a heap of followers consuming and engaging content, they can help your business reach the target audience. Influencer marketing puts your product in the minds of potential customers. While influencers already boost your campaign, they also use strategies you can learn from for social media. A good understanding of the way they create content and manage their...

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How to use video marketing effectively
May07

How to use video marketing effectively

  Custom videos help brands reach their goals. To drive traffic, to educate customers, to share testimonials—video is a quick, engaging tool to interact and spark conversations. Here we give you five popular ways video marketing can boost your campaign. Product vids Product videos let you tease a new or upcoming product. It simplifies complex products to build interest. It highlights the benefits and shows how everything works....

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Facebook Messenger adds new AR tools for business
May03

Facebook Messenger adds new AR tools for business

The tide of Augmented Reality is rising. And it is merging Virtual Reality to digital marketing in a convergence of physical and digital fronts. One out of three smartphone users engage with AR at least once a month, a Boston Consulting Group study shows. And the numbers will rise to 120 million by 2021. It opens new possibilities on how we interact with businesses. And Facebook is quick to adapt. The social network announced better...

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LinkedIn enhances Lead Gen Forms for marketers
May03

LinkedIn enhances Lead Gen Forms for marketers

LinkedIn has added three new enhancements to Lead Gen Forms to boost reach and response. The features will give audiences an easier way to submit information through pre-filled forms with a few clicks. Lead Gen Forms allows marketers to gather data from subscribers to their demos, ebooks, newsletters, and more, while protecting their privacy. It has cut 30 percent of expenses in cost-per-lead, according to the company. The new...

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How social media improves the rating of your website
May03

How social media improves the rating of your website

If your site has not yet got into the cherished TOP 10, it’s possible that you did not consider all factors of its promotion. Internal and external optimization is, of course, good, but the promotion of the site in social networks is no less important. How do search engines take social factors into account when ranking the results of issuance? It turns out that they follow the so-called social signals as likes, reposts, and...

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