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9 New Tips for Facebook Video Advertising
Aug06

9 New Tips for Facebook Video Advertising

  Facebook has released a new set of tips to optimized video across Facebook and Instagram. It teaches you how to get the best responses and results for video campaigns on these platforms. Video has taken digital consumers and marketers by storm. It brings the highest response rates across all social media platforms. And Facebook videos engage more audiences than other post types. With Facebook focusing on engagement this year,...

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5 effective social media tools to help you excel in online marketing
Jul01

5 effective social media tools to help you excel in online marketing

Today’s social media marker must add creativity in everything he does online. Decisions must not be based on just what others are doing, but what actually works for him. A trick that worked for a successful marker in the past may not necessarily go viral in today’s world—you must always be at the top of your game. To, however, put you at the top of your game at all times, you need tools—effective social media tools to help you excel...

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Facebook Connects Brands, Influencers via Brand Collabs Manager
Jun25

Facebook Connects Brands, Influencers via Brand Collabs Manager

  Influencer marketing continues to make big waves. And Facebook wants to optimize how brands connect with influencers. It draws more well-known creators to its platform and allows brands to boost their presence with meaningful messages. Facebook has launched a new dashboard called Brand Collabs Manager to introduce prominent influencers to brands and make connections.   Brand Collabs Manager highlights influencers through...

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5 Key Strategies to Grow Your Brand
Jun23

5 Key Strategies to Grow Your Brand

Direct response marketers are so obsessed with generating leads and making sales they have forgotten the value of online branding. Even marketers that live and die on performance are making a mistake if they aren’t investing in their brand. Here are five key strategies to grow your brand. Research Your Audience The first step to building a brand is understanding the audience. You need this understanding before putting together...

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5 Mistakes Social Media Marketers Still Make in 2018
Jun19

5 Mistakes Social Media Marketers Still Make in 2018

  We all make mistakes when marketing our brands on social media. Some blunders stick out, while many stay hidden. Yet, you must avoid them all. Here, we talk about five gaffes that social media marketers still make in 2018. 1. Navigating Without a Compass. The best results come to well-prepared brands. Not having a definite plan beforehand makes it easier for you to lose focus. A good social media strategy keeps you on track and...

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Facebook to Remove Dubious Ads, Traders
Jun13

Facebook to Remove Dubious Ads, Traders

Facebook will monitor and control or remove traders on its platform. Through their experiences, users can rate businesses on the initiative. The company talked to different customers who purchased items from advertisers across Facebook platforms. They found that people hate ads with inaccurate delivery times or slanted products. “We’re taking steps to try and identify these and other common frustrations with a new tool launching...

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