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Learning from Video News & New Media in SMM
Mar19

Learning from Video News & New Media in SMM

There used to be a time when investing in video ads was a major undertaking, with minutes of airtime paid for in the thousands. Now, everybody has the ability to create and broadcast content using the cameras and mics attached to their internet-connected phones. With peak popularity in apps like Snapchat, Instagram, and Vine, the acclimation to produce and consume video content as part of everyday life has never been higher. Video...

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Thanks to Influencers, Follower Size is Not as Important 
Mar18

Thanks to Influencers, Follower Size is Not as Important 

  As with most things in life, quality over quantity is ruling the day for social media influencers and how it relates to follower size. This means that you can be more efficient with your social media audience targeting by finding and tapping into the right influencers in your industry. Sure, a big celebrity might have a huge following, but are their followers your target audience? While 2016 was the year many learned the term...

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5 must-have tools of a Social Media Manager
Mar03

5 must-have tools of a Social Media Manager

The task before the social media manager has never been more tasking than it is today. Actually, there are more tools available for him [the social media manager] to ease his work; but did you know that it really is not as easy as it looks? He has to post, tweet, retweet, and republish his content at different times of the day. What is prime time in one part of the world may not be significant to other targets in other regions. He...

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7 Key Questions You Need to Answer to Get Loyal Facebook Fans [Infographic]
Mar02

7 Key Questions You Need to Answer to Get Loyal Facebook Fans [Infographic]

  Now that you’ve created a Facebook page for your business, now comes the difficult part… growing it. How do you exactly do it so you can improve your presence, increase brand awareness, and eventually get more customers on Facebook? Step 1: Get more Facebook Likes Step 2: Increase your engagement rate Let’s discuss step 1 first, shall we? First of all, you don’t HAVE to buy Facebook Likes right away. You can simply ask your...

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6 Outstanding Ways to Get Your Content Shared by the Top Sites
Mar01

6 Outstanding Ways to Get Your Content Shared by the Top Sites

Undoubtedly, content marketing is one of the best and most cost-efficient strategies to achieve measurable results from your online marketing campaigns. The content, when written in a structured and interesting manner, not only helps a website attract visitors, but also helps the website gain credibility in the search engines. Consequently, the website is ranked higher and becomes capable of generating valuable leads. However,...

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How to Boost Local Marketing with Facebook Ads
Mar01

How to Boost Local Marketing with Facebook Ads

While learning how to integrate Facebook ads into your local marketing campaigns, you need to be prepared to offer your target audience something valuable free of charge or obligation. It is said that Wall Drug in South Dakota achieved its infamous start by offering a free glass of water for settlers moving through the area in-order to claim their own lands.  Things have changed since way back then, but one thing has remained the...

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