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5 Mistakes That Could Hinder Social Media Following Growth
Jul21

5 Mistakes That Could Hinder Social Media Following Growth

Social media is a vital part of any digital marketing strategy. If done right, social media marketing can prove any business rapidly. For rookies to this industry, making a good first impression is vital because they only have one chance to make things right. Losing it could mean lagging behind competitors. It could also hurt online reputation, which isn’t easy to repair. Here are some common marketing mistakes that could put...

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How to Start Your Own Social Media Marketing Company
Jul21

How to Start Your Own Social Media Marketing Company

Are you thinking about taking the plunge and starting your own social media marketing company? This is still a relatively new area of online marketing and there is a huge demand for online experts who can leverage the power of the most popular social media platforms such as Facebook and Twitter. However, before you start your new venture, there are some important points you should be aware of. Below are some the most important of...

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5 Ways Snap Map Can Improve Social Media Marketing
Jul19

5 Ways Snap Map Can Improve Social Media Marketing

Snapchat’s Snap Map allows its users to share their current location to friends. It basically turns supported mobile devices into tracking tools. While it’s a nifty feature for personal tracking, local authorities and parents have shown safety concerns over the platform since it’s mostly used by teenagers. For safety and privacy, you are better off activating ghost mode on Snap Map. But for marketers, tracking is the...

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Three Winning Strategies for Social Media Marketing
Jul15

Three Winning Strategies for Social Media Marketing

Business owners dig deep into social media to gain more traffic, high engagement rates and conversions. They continually search for answers on how to build, protect and preserve their brand. The postman will not deliver an effective marketing strategy straight into the mailbox. So, as a business owner who has other things to work on, you will want an easier way to manage your social channels. Here are three winning strategies to...

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LinkedIn excites marketers with Native Video sharing
Jul15

LinkedIn excites marketers with Native Video sharing

What a time to be alive if you are a diehard LinkedIn fan. The professional social media company has started rolling out its new video feature, and will be available via its mobile app. You will now be able to record and upload up to 10 minutes of native video that can be viewed by others, reports Inc. As expected, recording can be done horizontally or vertically, which is one common feature with other major social media platforms...

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The Impact of Social Media Influencers on Small Business
Jul12

The Impact of Social Media Influencers on Small Business

Word of mouth is still the king of marketing. Consumers continue to trust referrals from people they know thru online and offline channels. It effectively transforms your loyal customers into brand ambassadors. Recent key drivers in word-of-mouth marketing are social media influencers. Consequently, global and local companies–regardless of size–are asking influencers to lend their hands. These improvised brand advocates...

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