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How to Convert Outdated Social Media Strategies into Powerful Tools
May15

How to Convert Outdated Social Media Strategies into Powerful Tools

If you are a business owner, you might have faced downfall in your social media success. The Internet is filled with cases that social media hasn’t worked. These are the reasons, why what worked in the past is no longer working. Today’s social media strategies are outdated but you can convert those into powerful tools. Change Paid Ads into Organic Promotion You might know brands that are spending billions of dollars on social media...

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Study proves social media marketing pays off, yet some struggle
May09

Study proves social media marketing pays off, yet some struggle

    Social media is popular, as it is effective in driving revenue. While 90 percent of marketers say it pays off, some C-level marketers still struggle to build this case to secure budgets from their organizations. A new study by Sprout Social shows that social media marketers still have room to improve. The secret is to have a better grasp of the latest trends and to dig deeper into platforms. With more than 2.38 billion...

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4 Ways a Social CRM helps with branding your business
May02

4 Ways a Social CRM helps with branding your business

4 Ways a Social CRM helps with branding your business Social media started as a medium for communication but now has evolved to become an integral part of our lives. There are 3.48 billion active social media users worldwide. Be it product reviews or shopping, there isn’t anything that cannot be done via social media. Now, many businesses use social media platforms to increase awareness, visibility, and reach. However, what many...

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5 ways social media marketing can be a game changer for your business
Apr21

5 ways social media marketing can be a game changer for your business

5 ways social media marketing can be a game changer for your business Social media marketing is a potent tool that can transform a ‘few hours a week’ effort into your website’s traffic and sales boost. The world we live in currently, a marketer seeking to make it out big can’t afford to miss out on leveraging social media marketing. How often do we hear stories of businesses generating and enhancing their sales via social media...

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Teens prefer brand engagement on Instagram
Apr08

Teens prefer brand engagement on Instagram

  If you want teens’ attention directed toward your brand, it’s best to tap on Instagram marketing. Gen Zers (born 1997 to 2012) prefer when brands use Instagram to reach them. A new Piper Jaffray survey shows that 70 percent of respondents prefer brand engagement via Instagram rather than other social channels. Instagram is carving its way to being a major shopping channel. Brands can insert links so users can buy products...

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Snapchat pitching to pharmas as the friendlier network
Mar24

Snapchat pitching to pharmas as the friendlier network

  Snap wants pharmaceutical companies to post ad campaigns on Snapchat. They are pushing for products relevant to younger audiences, such as birth control and vaccines. Pharmas invest billions in ad campaigns on their main platform: TV. Reports suggest, however, that they are shifting to digital. Facebook and Google are in their crosshairs. A June 2018 eMarketer report shows that the digital ad spend of pharmas reached $2.52...

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