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Hiring a PPC Agency? 8 Must-Ask Questions to Find the Best
Sep02

Hiring a PPC Agency? 8 Must-Ask Questions to Find the Best

  If you’re going to invest money in an online marketing campaign you need to know that you’re going to get return on investment (ROI), and that your efforts – and money – are going to convert into actual sales and actual money in the bank. And while pay-per-click (PPC) can be a gold mine when done correctly, you can spend more money than you should if it’s not tightly managed. If you’re not familiar with PPC, you need...

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How Video Marketing Extends Brand Image, Builds Reach Online
Sep01

How Video Marketing Extends Brand Image, Builds Reach Online

Video has become a top marketing strategy to build reach online. Mobile devices, from smartphones to tablets and laptops, allow people watch video from anytime, anywhere. In 2017, video will account for almost 75 percent of web traffic, based on this study. So, press your clients to add video marketing in their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the...

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3 Challenges Small Organizations Face with Social Media
Sep01

3 Challenges Small Organizations Face with Social Media

Being a small business with a social presence is as much a blessing as it is a curse. On the one hand, the stakes are a bit lower and you can be more flexible with your experimentation. On the other hand, you’ll need to focus a significant amount of time on nurturing your presence at this stage. As it matures, things get different, but not necessarily easier. Your follower base increases, and now you can’t risk losing too much...

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Should You Include Instagram In Your Social Media Marketing Strategy?
Aug28

Should You Include Instagram In Your Social Media Marketing Strategy?

Any business can use Instagram to either promote their business or grow their following. Although it’s not ideal for every business out there, it’s still a perfect option for your social media marketing strategy. In this post, you’ll find some of the reasons you must consider Instagram as a necessity for your marketing campaign. After reading, you can finally determine whether or not it’s the right platform to help grow your business....

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Hashtag 10th Birthday: Facts About This Symbol And How To Use It
Aug27

Hashtag 10th Birthday: Facts About This Symbol And How To Use It

Ten years ago, the hashtag was born. Started as an organizational tool, it now became a part of a typical conversation. Who started the idea? On August 23, 2007, Chris Messina, a former Google and Uber designer, suggested using the pound “#” sign to organize groups or tweets on Twitter. He asked his fellow users what they thought about # to sort people and messages. During the hashtag introduction, Twitter was still over one year with...

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6 Social Media Marketing Mistakes That Can Cripple Your Campaign
Aug26

6 Social Media Marketing Mistakes That Can Cripple Your Campaign

Currently, more than 2 billion people are using one social media platform. A few years from now, that figure will reach over three billion users. Marketing through social media is useful in connecting with the online audience. With the rich data a social media platform could provide, targeting your ideal customers is now simpler than it was before. LinkedIn, for instance, can provide employment data while Facebook offers detailed...

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