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3 Rules to Live by in Social Media Marketing
Sep12

3 Rules to Live by in Social Media Marketing

  Social media is influential as a means to reach consumers. Yet, many advertisers are not exhausting efforts to tap on it. A Pew Research study said that about 70 percent of Americans use social media. Still, marketers remain frugal. Some marketers invest on TV or YouTube. Some upload billboards, post print ads or publish on Instagram. All of these affect your brand name if half-cooked. Here are some tips to remember while...

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4 Social Media Listening Tools for Brand Mentions
Sep07

4 Social Media Listening Tools for Brand Mentions

    Social media listening is a key marketing strategy over the past few years. Yet, only the big brands capitalized on it. While small and medium-sized businesses (SMBs) needed it, they were left out due to the high price points involved. Today, prices of social media listening tools have dropped, and the number of active social media users have blown up. Facebook, Twitter and other social networks now compete against...

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10 Ways Social Media Benefits Business Start-ups
Sep01

10 Ways Social Media Benefits Business Start-ups

Social media is a powerful tool that millions of people incorporate into their lives every day. It’s not just about sharing information and socializing with others. Today, social media sites and apps impact people’s lives beyond their list of friends. The world of business and industry has taken advantage of the ways social media can help improve a company’s business model and profitability. Here are 10 ways social...

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4 Winning Strategies for Snapchat Marketing
Aug27

4 Winning Strategies for Snapchat Marketing

  Snapchat has more than 190 million daily active users. To hear that some marketers brush it off as a major platform for brand visibility and sales is confounding. Many of Snapchat’s users comprise of teenagers and millennials. If your business focuses on niches on this demographic, you will be a hit. So, celebrate when a competitor leaves Snapchat. Treat it as an opportunity to grow your brand. To ease things further, here are...

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3 Tips to Quickly Boost ROI from Instagram Marketing
Aug26

3 Tips to Quickly Boost ROI from Instagram Marketing

  The popularity of Facebook, Snapchat and Twitter is waning. Now, more brands are shifting their ad spend on Instagram. When you run an Instagram marketing campaign, you must consider Stories ads, influencer marketing or newsfeed ads. Here are three ways to quickly increase ROI from influencers or feed ads: 1. Track influencer posts that market your products. If you work with influencers, give each one a unique link to share...

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How Welcome Emails Improve Brand Loyalty
Aug16

How Welcome Emails Improve Brand Loyalty

Your welcome email is the most important email you will ever send to any subscriber. It is the very first impression they will get of you when they subscribe to your email list – either through a sign-up form or lead magnet – and it is important that you are sending something out which is powerful, engaging, and capable of improving brand loyalty. Setting the tone for your entire email-based relationship with a subscriber, your...

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