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Snapchat pitching to pharmas as the friendlier network
Mar24

Snapchat pitching to pharmas as the friendlier network

  Snap wants pharmaceutical companies to post ad campaigns on Snapchat. They are pushing for products relevant to younger audiences, such as birth control and vaccines. Pharmas invest billions in ad campaigns on their main platform: TV. Reports suggest, however, that they are shifting to digital. Facebook and Google are in their crosshairs. A June 2018 eMarketer report shows that the digital ad spend of pharmas reached $2.52...

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4 Tips For Bootstrapping Your Social Media Content On A Shoestring Budget
Mar19

4 Tips For Bootstrapping Your Social Media Content On A Shoestring Budget

4 Tips For Bootstrapping Your Social Media Content On A Shoestring Budget Making a lot out of a little with social media marketing can be tough. After all, without all the tools big name agencies and brands use, competing can be a daunting task. However, with the right approach and technique in your day-to-day execution, you can make social content that pops. That’s why we’ve put together a few tips on how to get started. Make A Heavy...

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3 Critical Social Media Mistakes To Avoid In 2019
Feb19

3 Critical Social Media Mistakes To Avoid In 2019

Social media is a vital tool for communication. However, some people are using it as a way to express their anger. They can easily type their repugnant comments and share them publicly without thinking twice. Unfortunately, those vitriol comments can be a part of a brand or an individuals’ online record. Keep in mind that those comments can become permanent, even if you deleted them. If you do not want to harm your brand or personal...

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Twitter shifts to another performance metric, total active users still dropping
Feb09

Twitter shifts to another performance metric, total active users still dropping

The social network’s active users continue to drop on its latest performance report. So, it has decided to stop reporting this metric to avoid unfavorable critiques. Twitter’s monthly active users declined further, as it ramped up efforts to remove bots and spammers and from its platform. Twitter explains, “…growth was impacted by ongoing health efforts in Q4, both due to how we resourced and prioritized our work and the...

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Facebook shares Instagram study on what users expect from brands
Feb01

Facebook shares Instagram study on what users expect from brands

Instagram has perched atop social media for a while now. Yet, businesses and users alike still find it hard to connect with people and gain a solid following. Instagram users are more discerning. When Facebook and Twitter came into the picture, everyone wanted to connect with everyone. Some sent friend requests to all the people they met at a party. Some followed profiles on Twitter in hopes that they would follow back. This method...

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Steps to an effective social media marketing plan for small business
Jan05

Steps to an effective social media marketing plan for small business

While traditional means of advertising and marketing products and services are still as effective as ever, social media marketing continues to dominate the marketing and sales plans of most companies. These days, companies prefer social media marketing for a lot of reasons—besides being affordable, it gives businesses opportunity to reach out to more people faster. Naturally, every business has a plan—a plan that involves getting...

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