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11 tools social media managers should have in their tool kit
Feb16

11 tools social media managers should have in their tool kit

Social media is one of the best ways to keep your business in the limelight nowadays. Every different medium on social media offers a new opportunity to interact with audience and sell your product accordingly. However, with the vast number of social media channels come the increased responsibility of managing all accounts in a single day. If you are a social media manager, you are thinking of so many different things to do in a day....

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4 multilingual mistakes to avoid on social media
Feb15

4 multilingual mistakes to avoid on social media

  Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to use social media to target audiences in foreign countries? Well, that can be a little more complicated. For businesses with an international...

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Social Media Marketing Ideas That You Can Learn From Accounts With Millions Of Followers
Feb12

Social Media Marketing Ideas That You Can Learn From Accounts With Millions Of Followers

Not all companies in the world are successful in social media marketing. Some of these brands have less than a million followers even after being active on social media for a few years. But other companies and organizations do stand out. One great example is NASA. On Twitter, it can easily form connections with everyone, even those who hate science. In addition to NASA, Nike, Adidas, and other companies have put a ton of effort to...

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What Are Automated Rules And How To Use Them In PPC Advertising 
Feb05

What Are Automated Rules And How To Use Them In PPC Advertising 

  Managing a pay-per-click advertising campaign can take up an inordinate amount of time and resources. A PPC ad manager is expected to craft dozens, if not hundreds, of ad messages and once these ads are activated, the manager is also expected to measure the performance and tweak the campaign parameters continuously. Depending on your budget and the number of active campaigns, this can turn messy very quickly. Automated rules...

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Ways To Have An Engaged Twitter Community
Feb05

Ways To Have An Engaged Twitter Community

Having a Twitter account with no engagement is useless. You can have hundreds of followers. But they do not comment, share or like your post. To have an engaged Twitter community, you must know how to get these followers of yours to go to the dance floor with you and communicate. Twitter is not a one-size-fits-all social media marketing venue. Although the tips mentioned below are valid to some, it is still up to you to decide whether...

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How To Measure User Conversion Rate using the funnel analysis?
Feb03

How To Measure User Conversion Rate using the funnel analysis?

Funnel Analysis refers to analysing a series of events which lead towards a specific goal. Funnel can simply be understood as the composition of the different steps, facets or phases through which one reaches a particular goal. For instance, a sales funnel comprises of the sales pipelines, the daily activities of sales representatives, sales managers and much more. Ultimately, how many sales a firm makes depends on the different...

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