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The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons
Apr25

The “Fold” Is a Myth. Here’s Where You Should Actually Place Your CTA Buttons

The concept of “the fold” is probably something you’ve perpetually struggled with, in online marketing, web design, and conversion optimization. Since the beginning of the Internet, much emphasis has been placed on the fact that valuable content and especially calls to action should be placed “above the fold,” or in the upper part of a web page. The logic seemed flawless: most people don’t bother to scroll and, therefore, they will...

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How to set up a video studio on a low budget—quality equipment to consider
Apr01

How to set up a video studio on a low budget—quality equipment to consider

Any idea why people would rather spend more time watching videos online than reading articles? It’s because videos create an almost instant connection between the creator and the viewer. That’s the reason many marketers are spending more time creating video content than they do writing an article. As a marketer or vlogger, you don’t have to spend a fortune paying a professional video creator to help you put together a potential viral...

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5 tools for your WordPress site to get more subscribers and conversions
Mar26

5 tools for your WordPress site to get more subscribers and conversions

With all the competition out there, it’s easy to get overwhelmed by the amount of work you have to do in order to become relevant. Having a WordPress website take off and grow organically is all about finding the right tools and content for your audience. The most important thing, however, is to make sure your website is prepared to accept different external plugins and tools. Always check your compatibilities and manage your tools...

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Why do companies invest in content marketing strategies [Infographic] 
Mar22

Why do companies invest in content marketing strategies [Infographic] 

  Why do companies invest in content marketing strategies? This is a question that CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how they hope it will change over the next few years. If you don’t know where you’re going, how will you get there? Check out the...

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Learning from Video News & New Media in SMM
Mar19

Learning from Video News & New Media in SMM

There used to be a time when investing in video ads was a major undertaking, with minutes of airtime paid for in the thousands. Now, everybody has the ability to create and broadcast content using the cameras and mics attached to their internet-connected phones. With peak popularity in apps like Snapchat, Instagram, and Vine, the acclimation to produce and consume video content as part of everyday life has never been higher. Video...

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Thanks to Influencers, Follower Size is Not as Important 
Mar18

Thanks to Influencers, Follower Size is Not as Important 

  As with most things in life, quality over quantity is ruling the day for social media influencers and how it relates to follower size. This means that you can be more efficient with your social media audience targeting by finding and tapping into the right influencers in your industry. Sure, a big celebrity might have a huge following, but are their followers your target audience? While 2016 was the year many learned the term...

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