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Steps to an effective social media marketing plan for small business
Jan05

Steps to an effective social media marketing plan for small business

While traditional means of advertising and marketing products and services are still as effective as ever, social media marketing continues to dominate the marketing and sales plans of most companies. These days, companies prefer social media marketing for a lot of reasons—besides being affordable, it gives businesses opportunity to reach out to more people faster. Naturally, every business has a plan—a plan that involves getting...

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Six steps to effective social media marketing
Jan03

Six steps to effective social media marketing

Marketing on the social media has become one of the most important means of maximizing profits—and so, can no longer be treated with levity. It is one of the biggest secrets of many successful individuals, groups, and industries. As a matter of fact, the demand for social media analysts has skyrocketed in the last ten years. Websites and institutions offering social media marketing as a course has continued to be on the rise, and this...

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Should You Use Micro-Influencers?
Nov30

Should You Use Micro-Influencers?

The number of social media influencers is increasing. But when you talk of them, do you consider immediately those stars with millions of followers or people with a smaller but dedicated following? The latter is a group of micro-influencers. Micro influencers are a new type of influencers. They are people who can inspire their peers. In a study, 82% of consumers would listen more to the recommendations of micro-influencers than to the...

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5 tips on how to create an solid social media strategy
Nov20

5 tips on how to create an solid social media strategy

Social media is one of the most popular marketing platforms today. It’s easy to use and doesn’t require you to spend a lot of money on marketing your products and services. However, it doesn’t mean that there aren’t any challenges. Due to the popularity of social media around the world, there is a lot of competition in it. Plus, there are so many websites that it can be difficult to pick the most suitable ones for your business. In...

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5 social media tips to promote a small scale construction company
Nov17

5 social media tips to promote a small scale construction company

Marketing is one of the toughest things to get right in business. You must both discern your target market and formulate the most effective way to reach it. Social media marketing is one of the best tools available to entrepreneurs trying to expand their business. Facebook, Twitter, and Instagram are the most popular platforms for small businesses. Facebook is the juggernaut among them. With over 2 billion active users worldwide, it...

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Tips for Successful Product Promotion Online
Nov16

Tips for Successful Product Promotion Online

There’s no doubting the fact the internet has helped swing the door wide open for product promotion possibilities. It once took mass media marketing campaigns and in-person demonstrations – piggy-backed on months if not years of trial and error – to successfully get a product the attention it deserved. These days, this same goal can be achieved with greater efficiency thanks to the digitization of media, the connectivity...

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