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Facebook Conversations Show Beverage Buyers Are Going Mobile
Jun21

Facebook Conversations Show Beverage Buyers Are Going Mobile

Facebook has released new data that shows more than 33 percent of US people use Facebook platform or Instagram while drinking at a bar or restaurant. And most of these beverage buyers posted their photos and opinions of the coffee or craft beer they are drinking. Facebook’s data also shows 50 percent of respondents say that they have tried drinks posted by family and friends on the social network. The data means we have often...

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Snapchat Launches Ad Manager, Publisher and Certified Partners
Jun15

Snapchat Launches Ad Manager, Publisher and Certified Partners

Snapchat maker Snap Inc. has officially rolled out its self-serve advertising tool Ad Manager, announced its vertical video builder tool Snap Publisher, and launched its Certified Partners program. Ad Manager Before the announcement, online advertisers could only purchase ads thru partners or Snapchat itself. Now, they can design or buy their own ads thru a new Snapchat dashboard called Ad Manager. The new tool has a stark resemblance...

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3 cost effective ways to drive social media engagement
Jun14

3 cost effective ways to drive social media engagement

Social Media is all about sharing of useful ‘information’ amongst its users. As the right information is believed to make social media users better informed, it is imperative that the communication between various social media channels and its users is transparent and user-centered at the same time. Owing to the intense competition amongst different social media channels to woo a users to their respective channels, it is...

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How To Stay Ahead On Social Media?
Jun12

How To Stay Ahead On Social Media?

Clutter on social media is on the rise. Social media algorithms changed drastically affecting businesses’ way of marketing their products and services. In a 2014 study, it showed that 81 percent of small and medium-sized business owners used social media marketing. This percentage is likely to be higher today than it was three years ago. It’s undeniable that there’s tight competition on social media to market your brand. Six years...

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Mastering Facebook Advertising
Jun11

Mastering Facebook Advertising

Facebook advertising has become the norm for online marketers and business owners, and also consumers. They have realized the power and reach of the its targeting potentials. You may have tried Facebook as an advertising platform and fell short of your expectations. Perhaps you have not tried taking it to the next level. Even so, Facebook advertising is prevailing enough to deserve your attention. As an entrepreneur, there are four...

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3 Ways to Generate Leads on Instagram
Jun04

3 Ways to Generate Leads on Instagram

Instagram was best known to have popularized photo filters and “foodporn” pictures using mobile devices. Today, it sits atop most social networks with more than 700 million members and rising. Truly, it has grown into a multipurpose platform not only for regular users, but also for companies. Far from the simple photo app we once knew. Facebook saw its potential and decided to purchase the company. The move validated...

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