It may seem to some that the only social media sites out there are Facebook, Twitter, Google+, LinkedIn and Pinterest.
However, there is a sea of social networking sites that are currently active and some are being thought of, developed, and launched every so often.
The infographic we have today asks people whether businesses can stay afloat amid the deluge of information generated in the sea of social media platforms currently out there.
“Traditional social media platforms are evolving to stay relevant and new ones are cropping up at a rapid pace. The amount of content created is overwhelming.” the infographic from Earshot says. We couldn’t agree more.
Take for example Facebook, the world’s largest social networking site. As of mid-year 2012, the site had 819 million monthly active users, 699 million of whom are active daily. For daily photo uploads to the site, estimates vary but are generally are within the 200 to 300 million.
That’s a massive amount of data. We are sure that other social networks also generate user content at breakneck rates. In fact, the infographic supplies data to support that assertion.
According to this infographic, for every minute that passes:
- 347,000 tweets are posted,
- 2,000 Foursquare check-ins are logged,
- 1,090 Pinterest visits are recorded,
- 5,100 Instagram likes are made,
- 48 hours of YouTube video are uploaded,
- 3,600 Instagram photos are shared,
- and 510,000 Facebook comments are sent.
Simply put, businesses are swimming in a flood of data that causes massive data overload.
According to Earshot, 39 percent of companies do not track social media responses. Furthermore, only 5 percent of Facebook wall posts are ever answered by brands.
Earshot also notes that 97 percent of tweets are not seen by businesses. Only 44 percent of customer questions on Twitter are answered within a day.
Moreover, the infographic also says that retail brands miss 88 percent of on-site customers’ feedback and only 24 percent of small businesses in the US say they use social media to “engage with customers and prospects in a strategic and structured way.”
Now how does Earshot propose businesses stay on top of all the information that can be gleaned from social media, a task it describes as like “trying to drink from a fire hose”?
One way to monitor social media mentions that matter the most to them is by proximity – that is, to use location as a filter.
To support this, the infographic lists the following data:
- 55 percent of smartphone users are more likely to visit a retailer after receiving location-specific alerts,
- 75 percent of mobile users are more likely to take action after seeing a location-specific message,
- 74 percent of US consumers use location-based services on their smartphones,
- 80 percent of smartphone users don’t leave home without their devices,
- 78 percent of smartphone owners use their devices while in brick-and-mortar stores, and
- 80 percent of people would like to receive an alert when near a store with items of interest.
This information agrees with what was said in this infographic we posted last May that details what happens as mobile leads to sales.
Mainly, people use their mobile devices, may they be smartphones are tablets, to research more before making a purchase. The infographic said that 50 percent of mobile searchers use their mobile device to start the search process for products they are looking for.
Furthermore, 60 percent of mobile consumers expect businesses to be within walking distances or local driving distance. Mobile leads to purchases too as 60 percent of smartphone users and 53 percent of tablet users complete purchases related to mobile activity. 74 percent of smartphone-related purchases are completed in brick-and-mortar stores.
Think about this for a moment and see why location can be a great tool when filtering information gathered from social media. Couple this with a structured and effective mobile strategy and we hope we do not need to tell you what happens.
Read the infographic from Earshot below.