Nokia provided more details on Thursday on its proposed plans to re-enter the market; this time with Android-powered smartphones. The company said on Thursday that it has formalized agreement with HMD Global (HMD); a company also based in Finland. Nokia has an existing brand partnership deal with HMD that will last for at least 10 years.
On its site today, the company [Nokia] formally announced it’s making Nokia-branded smartphones powered by Android. The company said the phones will be available in the first half of next year  along with other Nokia-branded feature phones. “We are unlocking new and extraordinary possibilities for billions of people. And we’re just getting started, with new smartphones coming in 2017,” a short statement on the company’s site said on Thursday.
Nokia’s partnership with HMD will see the later manufacture the first set of Android-powered Nokia smartphones in early 2017, while efforts will be made to extend production to more affordable feature phones.
Here is an official statement released by HMD:
“Finnish company HMD will bring a new generation of mobile phones to consumers, with the first smartphone products set to be launched in the first half of 2017, alongside the existing Nokia branded feature phone business.
The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.
With a leading position in the feature phone market already, HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one. This scale, coupled with a world-class and highly experienced leadership team positions HMD for a truly accelerated start.
HMD has developed a unique strategic partnership model that will see it working with some of the world’s leading technology companies including Nokia, FIH Mobile Limited (FIH) and Google. Future Nokia smartphones will utilise Google’s Android operating system, currently deployed on 86 [percent] of the world’s smartphones.
HMD is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.”
Nokia made a name for itself some years ago when it manufactured phones after phones that surpassed expectations of millions of people in the world. The Finnish company however, was acquired by Microsoft, which later killed off the Nokia brand in favor of Lumia for smartphones.
2017 is already around the corner, and millions of people around the world will be waiting to see how things turn out with one of the biggest brand name to ever hit the phone market.
Everyone is excited about the news, and this was rightly expressed by Brad Rodrigues Interim President of Nokia Technologies in a statement on Thursday:
“We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products!”